MM260-Innovation and Market Entry
Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:5
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2018/9
Email: m.belitski@reading.ac.uk
Type of module:
Summary module description:
Are you willing to enhance your innovation skills or take an entrepreneurial role by introducing a new idea / product to the market? The module brings together insights, concepts and tools from the field of innovation and market making strategies.
Aims:
The module aims to introduce students to the challenges and potential solutions facing entrepreneurs wanting to bring their innovative products and services to market.
Assessable learning outcomes:
By the end of the module students will be able to:
- Describe the innovative process and understand innovation strategy.
- Identify and quantify with justification profitable opportunities.
- Select and apply relevant market making tools.
Additional outcomes:
The module is an opportunity for students to develop their presentation skills and their ability to work in groups. Students are encouraged to develop additional IT and quantitative skills by use of relevant web resources and communication techniques.
Outline content:
- What is innovation and why does it matter?
- Innovation Strategy and S-curve of innovation
- Innovation and Entrepreneurial opportunity identification
- Sources of innovation and search strategies
- Developing new products and services: design thinking
- ICT and digital leadership as an innovation tool
- Resource leveraging and new product co-creation with end-users
- The role of open innovation
Brief description of teaching and learning methods:
The course is based on a combination of teaching methods, including lectures, small group exercises in class, discussion of cases and mini-cases, other in-class activities and students’ presentations.
| Autumn | Spring | Summer | |
| Lectures | 20 | ||
| Seminars | 3 | ||
| Guided independent study | 177 | ||
| Total hours by term | 200.00 | ||
| Total hours for module | 200.00 |
| Method | Percentage |
| Written exam | 60 |
| Written assignment including essay | 40 |
Summative assessment- Examinations:
Closed book exam 2 hours.
Summative assessment- Coursework and in-class tests:
In weeks 1 to 9 students are required to work in teams and conduct a research of a company which is relevant for their particular interests. The company will utilize one or two new information and communication technologies embedded into business model. This piece of work will include a group assignment and an individual reflective component (worth 40%). To be submitted during week 11 of Autumn Term
Formative assessment methods:
- work which provides opportunities to improve performance (e.g. through feedback provided) but which does not necessarily always contribute towards the overall module mark.
Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy.You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
(Please refer to the Undergraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guideUG.aspx)
Assessment requirements for a pass:
A minimum mark of 40%
Reassessment arrangements:
By examination only (August)
Additional Costs (specified where applicable):
Last updated: 20 April 2018
THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.