FBMETB-Emerging Technologies Business Case Study

Module Provider: Food and Nutritional Sciences
Number of credits: 15 [7.5 ECTS credits]
Terms in which taught: Summer term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2019/0

Module Convenor: Dr Emma Bennett

Email: e.j.bennett@reading.ac.uk

Type of module:

Summary module description:

In this module you will form international and cross-disciplinary teams across the EIT Food cohort to develop new and promising business cases for specific emerging technologies in the food sector. Throughout this module you will be mentored by and present your findings to potential investors from industry partners.


  1. Develop innovative business models for the food sector

  2. Generate new products and services in the food sector from existing knowledge, ideas and technologies

  3. Develop leadership skills and the ability to work together in international teams

Assessable learning outcomes:

Upon completion of this module students will be able to:

  • Decribe the business environment in the food sector

  • Perform a due diligence analysis on a specific food sector idea

  • Articulate the market opportunity, including a competitor analysis and industry assessment

  • Develop a commercialisation strategy

  • Pitch a strategy to potential investors

Additional outcomes:

Throughout the module the students will develop the following transferable skills; working in an international and cross-disciplinary team, working with students who are located in different geographical regions acoss Europe, verbal communication skills and business awareness.

Outline content:

The module will cover the following content:                                                                                                                                                                                

  • Interlectual property protection mechanisms

  • Due dilligance on science and technology

  • Business model creation and commercialisation pathways

  • Market and industry assessment

  • Routes to market for clean technologies

  • Managing ventures

Global context:

Students will be developing a product idea for the global food market, as such they must consider how their emerging technology will be utilised in different geographic locations around the world.

Brief description of teaching and learning methods:

The module will be delivered via a combination of workshop sessions with keynotes from industry partners, online meetings, mentoring sessions, as well as on-site mentoring by teaching staff. An online materials repository will be available for self-study. The business cases are to be presented and pitched at a dedicated workshop session.

Contact hours:
  Autumn Spring Summer
Tutorials 15
Project Supervision 5
Guided independent study:      
    Wider reading (independent) 20
    Wider reading (directed) 30
    Preparation for presentations 10
    Group study tasks 45
    Essay preparation 25
Total hours by term 150 0 0
Total hours for module 150

Summative Assessment Methods:
Method Percentage
Report 60
Oral assessment and presentation 40

Summative assessment- Examinations:


Summative assessment- Coursework and in-class tests:

Students will produce a 20 page report that outlines the business case for an emerging technology that could be used within the food sector.  The students will also pitch their idea for an emerging technology to industy partners in a 15 minute oral presentation.

Formative assessment methods:

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:


Reassessment arrangements:

Resubmission of coursework with mark capped at 50%.

Additional Costs (specified where applicable):

Last updated: 26 September 2019


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