APME82-Human Motivation

Module Provider: School of Agriculture, Policy and Development
Number of credits: 10 [5 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2019/0

Module Convenor: Dr Anna Macready

Email: a.l.macready@reading.ac.uk

Type of module:

Summary module description:

Theory and practice in relation to human motivation, self-control and self-regulation will be explored and examined in relation to consumer behaviour in a variety of settings. Drawing on perspectives from a variety of fields including psychology, marketing and consumer research, students will explore practical ways in which motivation may be enhanced.


Aims:

To enable students to study topics relating to human motivation, and critically evaluate methods and applications of motivation theory in consumer marketing research.


Assessable learning outcomes:

At the end of this course students will:




  1. Understand and critically evaluate theories and models of human motivation

  2. Be equipped to create strategies to improve motivation in a variety of practical settings.


Additional outcomes:

Outline content:

Sessions will be a mixture of lectures and interactive discussions. Key issues in motivation will be analysed in relation to consumer behaviour, drawing on a range of perspectives in psychology, marketing and consumer research.


Brief description of teaching and learning methods:

Students will experience a mixture of lectures and interactive discussions. 


Contact hours:
  Autumn Spring Summer
Seminars 20
Guided independent study:      
    Wider reading (independent) 25
    Preparation for seminars 4
    Completion of formative assessment tasks 1
    Revision and preparation 10
    Essay preparation 40
       
Total hours by term 0 100 0
       
Total hours for module 100

Summative Assessment Methods:
Method Percentage
Written assignment including essay 80
Set exercise 20

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

The module will be assessed by written coursework and a team case study oral presentation. 


Formative assessment methods:

Class exercises and discussions will provide the basis for formative assessment.


Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:

A mark of 50% overall (weighted average of the coursework marks).


Reassessment arrangements:

Re-submission of coursework


Additional Costs (specified where applicable):

Last updated: 10 April 2019

THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.

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