REMRD-Rural Diversification

Module Provider: Real Estate and Planning
Number of credits: 10 [5 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Mrs Angela Cropley

Email: a.cropley@reading.ac.uk

Summary module description:

Aims:
This module aims to provide students with the necessary skills and understanding to be able to take strategic decisions over future business direction at both the estate and enterprise level and to recognise the opportunities for diversifying the commercial base of a rural business. Additionally, the module aims to contextualise diversification in the climate of declining agricultural returns and to provide students with an appreciation of the importance of successful marketing in relation to diversification projects.

Assessable learning outcomes:
On completion of the module the student should be able to:
•identify the key requirements for successful business diversification;
•recognise the different opportunities for diversifying the economic base of farm businesses;
•identify, conceptualise and appraise the diversification opportunities for given site examples, through the application of SWOT and other techniques;
•evaluate recreational/commercial opportunities for farm businesses; and
•assess added value, through income and capital valuations.

Additional outcomes:
The module will provide opportunities for students to develop their analytical skills in the field.

Outline content:
New business development: farm pressures, SWOT analysis, examples.
Different rural diversification enterprises (e.g. renewable energy, farm shops, visitor attractions)
Business plans: strategic planning, marketing/market research, resource evaluation, budgets and costs
Finance: sources, loans, grants, servicing, valuation aspects
Legal/ownership: business structure, tenure, taxation
Planning: permissions, plans, highways, enforcement
Business development: monitoring, performance.

Brief description of teaching and learning methods:
The module will comprise taught lecture sessions, site visits to local estates to appraise suitable sites and to assess diversified activities.

Contact hours:
  Autumn Spring Summer
Lectures 14
External visits 6
Guided independent study 80
       
Total hours by term 100.00
       
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written exam 100

Other information on summative assessment:
One two hour written examination (100%)

Formative assessment methods:

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:
Two hours

Requirements for a pass:
50%

Reassessment arrangements:
Reassessment will be by the same method as for the module’s original assessment requirements, subject to variation by the Examination Board where appropriate.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 21 December 2016

Things to do now