RE2MRES-Management in the Real Estate Sector

Module Provider: Real Estate and Planning
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Yi Wu

Type of module:

Summary module description:

The module is divided into two parts. The Autumn term is focused on supporting students in thinking in a structured and strategic way about disruptive trends and their implications for real estate. Students will be trained in applying practical tools derived from systems thinking methodology to complex problems with no defined solution. They will also be briefed on a range of technological trends which are transforming economies and societies. Students will then be required to apply the practical thinking skills they have learned so as to develop their understanding of these trends and their implications for a real estate businesses scenario.

While the Autumn term focuses on developing students’ understanding of disruptive trends and their ability to think through their implications for real estate, the Spring term is focused on supporting students to become disruptors themselves. This term will provide students with the basic management and business skills that they will need to succeed in delivering beneficial change in a real estate business environment.?The key objective is to support the students in developing a business idea which will disrupt existing practices in real estate.

This module is delivered at?the?University of Reading and University of Reading Malaysia.


Across the two parts (Autumn and Spring term), this module seeks to develop students’ ability to think strategically, proactively and entrepreneurially about responding to and also delivering change within a real estate context.

Assessable learning outcomes:

By the end of the module it is expected that students will be able to: 

  • describe a range of technological trends which have the potential to transform the real estate industry;

  • apply practical critical thinking and problem solving techniques to complex problems;

  • present solutions to complex problems posed by technology in a real estate context;

  • critically reflect upon the learning experience;

  • identify the skills required for successful real estate entrepreneurship;

  • understand simple company accounts;

  • apply key principles of business planning;

  • understand the key principles of developing a marketing strategy;

  • develop and present a new venture business plan for a real estate related business.

Additional outcomes:

In addition, students should be able to:

  • Work effectively as part of a team.

  • Present their own ideas to others.

Outline content:

  • Practical tools for tackling complex problems.

  • Key technological trends.

  • Delivering beneficial change.

  • Entrepreneurship.

  • Marketing strategy.

  • Interpreting company accounts.

  • Developing a business plan. 

Global context:

The content delivered in this module has global relevance. 

Brief description of teaching and learning methods:

Lectures, seminars, group work, individual work, presentations, student presentations. 

Contact hours:
  Autumn Spring Summer
Lectures 16 14
Practicals classes and workshops 8 4
Guided independent study:      
    Wider reading (independent) 35 22
    Advance preparation for classes 12 20
    Other 9 15
    Group study tasks 20 25
Total hours by term 100 100 0
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Written assignment including essay 40
Project output other than dissertation 30
Oral assessment and presentation 30

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Week 15 Autumn term: Group presentations demonstrating critical and strategic thinking about disruptive trends - 30%.

Week 21 Spring term: Individual reflective account of experience of conducting the group work assignment in the Autumn (1,500 words) – 20 %.

Written group business plan and presentation, as follows – (combined for both elements) - 30%:

  • Week 28 Spring term: Group business plan for new business idea (2,500 words).

  • Week 28 Spring term: Group presentationn pitching a new business idea to a group of investors.

Week 30 Spring term: Individual written SWOT analysis (1,500 words) – 20%. 

Formative assessment methods:

Formative feedback in the Autumn term will be provided via a series of clinics/seminars designed to support the students in applying practical tools for problem solving. 

Formative feedback in the Spring term will be provided by surgeries designed to support the students in the group work as they develop their ideas for pitching to the investors. Feedback from the investors will be given through surgeries after the group event.  This will provide formative feedback for the students to use in developing their individual analysis.    

Penalties for late submission:

The Support Centres will apply the following penalties for work submitted late:

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
The University policy statement on penalties for late submission can be found at:
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:
A mark of at least 40%.

Reassessment arrangements:

Two written assignments of 2,500 words each (one for Autumn material, one for Spring material).

Additional Costs (specified where applicable):

Last updated: 15 April 2021


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