MQM3PBC-Practice Based Business Challenge

Module Provider: Marketing and Reputation
Number of credits: 40 [20 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Nadeem Khan

Type of module:

Summary module description:

Each student will undertake a governance, board related problem/director dilemma which is based on a live, in-practice issue within an organisation. This will progress the governance issue that was identified in the proposal to the programme. It is expected that students will have the opportunity to adapt and refine their initial proposal in light of learning that has taken place on the programme. The business challenge will provide the student with the opportunity to draw and build on what has been learnt in the core/elective modules of the MA and apply a range of knowledge and skills to a real board level organisational governance issue or problem. The student is to pursue and execute this self-directed board level research in an area of interest and provide findings/outcomes of value that has impact to the organisation. 

Students will be expected to use the research approaches introduced in the core module and apply this in data collection, analysis and the development of an evidence based justified outcomes. In their self- directed research, each student will be supported by an academic supervisor and will benefit from group mentoring. 


This module aims to allow students to execute a board level governance research project on a topic of their choice, with direction from an academic supervisor. 

Assessable learning outcomes:

By the end of the module it is expected that the student will be able to:

• Demonstrate ability to define, organise and execute a research at board level

• Engage appropriate research approaches in undertaking research at board level

• Refine research skills, tools and techniques and sensitively collect data and synthesis with the application of theory/model to practical issues

• Prepare and pr oduce a report of the findings/outcomes that will have value-added and impact to the organisation

• Contribute to the development of their board and organisation 

Additional outcomes:

To design, undertake, analyse, evaluate and synthesise a research project as written report. 

Additionally, to 

  • Enhance behaviours, skills and capabilities in undertaking research at board level 

  • Understand governance and director level issues more holistically and broadly 

  • Produce findings/outcomes that will have value and impact beyond the organisation 

  • Better understand board level challenges to implementing change 

Outline content:

In this module each student will engage in self-directed research of a board level governance issue. It is expected that the student will have access to board level directors and relevant managers (depth) in their organisation. This module will build on the proposal that was submitted at the start of the programme. It is expected that students will have the opportunity to adapt and refine their initial proposal in light of learning that has taken place on the programme. Each student is expect ed to execute the progressed proposed research within their organisational setting. The student will be supported by one hour a month academic supervision. Participants will further have opportunity to engage with a mentor in a group of one mentor: up to six participants for two sessions (two hours each) at month 2 and month 4. 


A six month business challenge research undertaken by student of a live board level governance issue in an organisation. 

Global context:

Private, Public and Third sector boards context as multi-level (e.g., Head-Office – subsidiary) 

International governance environments (e.g., Regional and country variations) 

Brief description of teaching and learning methods:

Supervisory support for Business Challenge. 

Contact hours:
  Autumn Spring Summer
Tutorials 2 2
Project Supervision 2 2 2
Guided independent study:      
    Wider reading (independent) 48 48 48
    Preparation for tutorials 2 2
    Carry-out research project 30 30 30
    Dissertation writing 37 50 60
    Essay preparation 5
Total hours by term 121 134 145
Total hours for module 400

Summative Assessment Methods:
Method Percentage
Dissertation 100

Summative assessment- Examinations:


Summative assessment- Coursework and in-class tests:

Individual Business Challenge report (+20%/-10%)  12000


Submission date is in accordance with the programme schedule

Formative assessment methods:

Engagement with supervision and tutorials; Q&A

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy

Assessment requirements for a pass:

A mark of 50%

Reassessment arrangements:

Resubmission of written report

Additional Costs (specified where applicable):

Required text books  £60
Printing and binding  £30


Last updated: 8 April 2021


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