Type of module:

Summary module description:

This module is the first of the IT Strategy specialisms for the Digital Apprenticeship programme and builds on the core modules. Managing Strategic Alignment (MSA) covers the business and technology strategic alignment of the enterprise. It utilises both academic and professional sources to provide integrated perspectives, supported by theory and applicable in practical contexts. 

This module builds the knowledge and skills to gain a strategic alignment perspective of the digital transformation of an organisation at the enterprise level. 


This module has the aim to enable course members to develop and critically evaluate business systems and technical strategies to help organisations transform in a fast-moving digital world: 

  • To develop an understanding of why enterprises create a strategic alignment of business and IT capabilities – and the consequences of failing to do so 

  • To build a solid knowledge foundation of the components of business and technical strategies and how they interact in a holistic framework  

  • To appropriately select from a portfolio of business IT alignment tools and apply these for digital transformation, engaging with professional colleagues and executives 

Assessable learning outcomes:

On the completion of the course, the students will be able to: 

  • Perform strategic analysis of an organisation’s systems, including structure and effectiveness  

  • Make proposals for systems rationalisation, systems integration and other improvements 

  • Develop technology strategies aligned with business priorities with different options 

  • Develop and implement technology lifecycle r oadmaps 

  • Select and apply appropriate tools for managing strategic alignment 

Additional outcomes:

Outline content:

The modules builds on two main parts – business systems strategy and technical strategy. 

Business Systems Strategy 

  • Document existing information systems (IS) in the context of current operating model 

  • Identify IS needs arising from new and evolving business operating models 

  • Develop a strategy to close the gap between ‘as is’ and ‘to be’ perspectives&nb sp;

Technical Strategy 

  • Develop technical strategies aligned with business priorities 

  • Assess different technical options to deliver the technical strategies 

  • Develop technology roadmaps considering implementation approaches. 

Global context:

This module recognises that enterprises often operate multi-nationally and provides this perspective through published global business IT research 

Brief description of teaching and learning methods:

This 12 week module will use a blended learning approach including Henley seminars, structured work-based learning and independent study. Formative assessments will support the initial learning.  

Course members will engage with their organisation to gather information through guided fieldwork which, together with the use of course academic and professional material, contributes to a summative assessment. This work-based assignment will be introduced at an early stage and is designed to reinforce the skills and knowledge learning outcomes.  

Reflection is an important part of the module, both on the study material and the overall reflection on how the module supports work-based goals. This contributes to the end-point assessment of professional discussion.

Contact hours:
  Autumn Spring Summer
Seminars 14
Work-based learning 42
Guided independent study:      
    Wider reading (independent) 31
    Wider reading (directed) 7
    Advance preparation for classes 12
    Preparation of practical report 50
    Completion of formative assessment tasks 20
    Reflection 24
Total hours by term 200 0 0
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Report 100

Summative assessment- Examinations:


Summative assessment- Coursework and in-class tests:

A report or equivalent outputs will be assessed leading to 100% of the overall assessment.

One individual coursework assignment, c. 3-5000 word report submitted at end of module. 

Formative assessment methods:

Completion of pre-assignment exercises. 

Participation in and contribution to the in-class seminars. 

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. 

Assessment requirements for a pass:

Students will be required to obtain a mark of at least 50% overall based on the coursework. 

Reassessment arrangements:

Students will be required to submit a new report to achieve the pass mark, and the mark will be capped to 50%. 

Additional Costs (specified where applicable):

Last updated: 8 April 2021


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