MQM2BIC-Board Information and Communications

Module Provider: Marketing and Reputation
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Filipe Morais

Type of module:

Summary module description:

Students will learn the importance of getting to know their board and what really matters for the organisation - e.g. do all board members agree on the organisational values and competitive advantage?

In this module issues of managing the format, pace, rigour, structure, sources, security and volume of information at board level will be considered. Best practices, tools and techniques, question articulation, delving deeper and broader in decision-making is considered - how to better read, write, engage and present information at this level. Further students will consider the processes and interactions pre-during- post boardroom agendas and communications. The module will include director (individual) and board (body) dynamics and peer relationships as critical to engaging with information and with different board members for board level effectiveness - i.e. communication. Importantly, the handling of sensitive issues and relationships as discretion and part of board will be considered.


This module aims to outline the benefits of high quality, up to date and well-articulated information at board level as critical to enabling better board dialogues and supporting value-added director and board communications.

Assessable learning outcomes:

By the end of the module it is expected that the student will be able to:

  • Recognise the importance of organising for high quality information as critical to Board decision- making.

  • Appraise and articulate deeper questioning in engagement with Board level information, board members and other stakeholders.

  • Synthesise information and communication as critical to Board level interactions and dynamics.

Additional outcomes:

To be able to evaluate the?quality and?flow of board?information and communication at board level? 


  • Critically analyse information efficiently and ask the right questions with relevance to the subject matter/issue

  • Positively engage with and influence relationships and board dynamics in their communications as individual (self-awareness) and as part of board.

Outline content:

This module will focus on information and communication at board level. Students will consider quality and volume of information and communications. Written, verbal and relational aspects of information and communication will be considered at board level. In this module, students will benefit from academic and practitioner insights over two days.

This module is designed to allow for multiple delivery points


  • Knowing the board and what matters to the organisation

  • Handling structure, volume and quality of information

  • Pre-agenda communications and relationships

  • Agenda setting Board Meetings and Board Communications

  • Director Performance on Board

  • Board as a team

  • Nature of Board dynamics for Board performance

  • Sensitive relationships

Global context:

Private, Public and Third sector boards international governance contexts and at multi-level.

Brief description of teaching and learning methods:

The module will be taught by faculty with insights from practitioner, reflective of their specialism. The lectures will include:

  • PowerPoint presentations

  • Interactive Q&A

  • Use of learning technologies where appropriate

  • Problem solving and active learning opportunities

  • Case studies and exercises that combine theory and practice to support facilitated learning

The module will include faculty and practitioner insights into board information/agendas. Participants will also gain learning about similarities and differences for directors across the private, public and third sector.

T&L approaches and exercises will cater to individual needs by including wide ability range questions as part of scaffolding, moving progressively towards more active learning for confident learners. Each student will also have opportunity to contribute to th eir own diary as part of the learning experience.

Guided Independent Study includes preparation and planning for scheduled sessions, pre-reading or research, follow-up work, wider reading, practice or application to practice, understanding learning tools and techniques (e.g. technologies, software and different research methods) - relevant to participants’ own area of interest or context of study. This also includes completion of assessment tasks e.g. getting access or information, analysing data, evaluating, synthesising and reflecting on the particular case or topic of interest. GIS is normally balanced 50:50 between pre and post study.

Contact hours:
  Autumn Spring Summer
Lectures 20
Guided independent study:      
    Wider reading (independent) 40
    Wider reading (directed) 20
    Peer assisted learning 10
    Advance preparation for classes 10
    Preparation of practical report 15
    Group study tasks 40
    Essay preparation 40
    Reflection 5
Total hours by term 200 0 0
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Written assignment including essay 60
Report 40

Summative assessment- Examinations:


Summative assessment- Coursework and in-class tests:

Individual written assignment  3000
Group case-study analysis  1200


Submission dates are in accordance with the programme schedule

Formative assessment methods:

Engagement with class activities; interactive Q&A.

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy.

Assessment requirements for a pass:

A mark of 50% for each element.

Reassessment arrangements:

One resubmission of any element with a mark below 50%.

Additional Costs (specified where applicable):

Required text books  £60


Last updated: 8 April 2021


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