MQM1IRG-Investor Relations, Governance and Innovation

Module Provider: Marketing and Reputation
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Prof Andrew Kakabadse

Type of module:

Summary module description:

Students will learn to better understand the relationship at Board level with Investors. This will include the differences between ownership types - private, family owned, public equity owned, public and charitable structures and their change implications. Ownership structure impact on Board expectations and the effectiveness of Independent Directors will be considered - e.g. Remco; NHS; Universities; MOD; BBC. Students will consider the purpose of the organisation and its strategic choice as underpinning the Board agenda. The relationship between Board and Executive in the monitoring and implementation of strategy will be explored, that brings into focus the alignment between Chairman-CEO as critical to setting expectations and incentives for the topteam. These internal factors will be supported by contextual understanding of Board/organisation in the wider marketplace - understanding how to engage with global; regional; national and regulatory influences that affect the board. Successful value adding innovation is more likely sustainable as a broader and longer term 'common-good' competitiveness, that calls upon different board characteristics for dealing with the shorter term and self- interest pressures, which can often dominate change. 


This module aims to develop an understanding of board level impact e.g. processes; decisions; strategic monitoring of activities; diversity and dynamics as outcomes affecting sustainability between:

• Internal (Board; Executive; Management; Ownership)

• External (Regulatory; Competitive; Collaborative; Lobby groups; Society) influences

• Affecting change (survival and growth of organisation) as innovation

Assessable learning outcomes:

By the end of the module it is expected that the student will be able to:

• Identify values, strength and weakness characteristics of their own board

• Recognise how ownership structures influence expectations at the board level

• Holistically examine the board as at the border with internal (within organisation) and external (beyond organisation) influences

• Evaluate the board level oppo rtunities for alignment of governance-strategy innovations (change) for longer term sustainability 

Additional outcomes:

To examine and evaluate investor relations, governance and innovation for value adding outcomes at board level. 


  • Employ the need for broad engagement in developing sustainable innovations successfully

  • Critically evaluate governance-strategy 'common good' competitive opportunities as longer term sustainable alignment of the organisation within the marketplace through linking IR; governance, diversity and innovation

Outline content:

This module will develop an understanding of multi-level influences and impacts critical to value adding outcomes at board level. Students will better understand nature of the firm within context and board - ownership-stakeholder relations for enabling board to pro-actively lead innovation. Further, students will benefit from understanding broader and more holistic competitive and collaborative opportunities for sustainable innovations on their board. 


This module is designed to allow for multiple delivery points. 



• Investor relations - ownership structures and board directorships

• Strategic choice and board agenda

• Chairman-CEO Board alignment for leadership

• Implementation and monitoring by the board

• Understanding innovation for survival and growth

• Global and regional influences

• Government and regulatory engagement 

• Competitive and collaborative boards for value added 

Global context:

Private, Public and Third sector boards international governance contexts and at multi-level.

Brief description of teaching and learning methods:

The module will be taught by academic staff with practitioner insights, reflective of their specialisms. The will include board level real world experiences of different boards. The lectures will include:

• PowerPoint presentations,

• interactive Q&A,

• Appropriate use of learning technologies where relevant

• individual exercises

• group exercises

• work based and active learning opportunities

• Problem solving opportunities

• combining theory and practice to support facilitated learning. 

T&L approaches and exercises will cater to individual needs by including wide ability range questions as part of scaffolding, moving progressively towards more active learning for confident learners. 

Each student will also have o pportunity to contribute to their own diary as part of the learning experience. 

Guided Independent Study includes preparation and planning for scheduled sessions, pre-reading or research, follow-up work, wider reading, practice or application to practice, understanding learning tools and techniques (e.g. technologies, software and different research methods) - relevant to participants own area of interest or context of study. This also includes completion o f assessment tasks e.g. getting access or information, analysing data, evaluating, synthesising and reflecting on the particular case or topic of interest. GIS is normally balanced 50: 50 between pre and post study. 

Contact hours:
  Autumn Spring Summer
Lectures 20
Guided independent study:      
    Wider reading (independent) 40
    Wider reading (directed) 20
    Peer assisted learning 10
    Advance preparation for classes 10
    Preparation of practical report 15
    Group study tasks 40
    Essay preparation 40
    Reflection 5
Total hours by term 200 0 0
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Written assignment including essay 60
Report 40

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Individual written assignment - 3000 words

Group case-study analysis - 1200 words

Submission dates are in accordance with the programme schedule

Formative assessment methods:

Engagement with class activities; interactive Q&A.

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy

Assessment requirements for a pass:

A mark of 50% for each element 

Reassessment arrangements:

One resubmission of any element with a mark below 50% 

Additional Costs (specified where applicable):

Required text books - £60

Last updated: 8 April 2021


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