Module Provider: International Business and Strategy
Number of credits: 15 [7.5 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Prof Marc Day


Summary module description:

The Strategy module is designed for practising managers to enable them to:
• develop an understanding of current thinking and approaches to strategy and the field of strategic management
• to think strategically; apply strategic thinking to analysis and sense making of competitive contexts
• demonstrate competence in identifying the relevant issues and developing managerial insight through judicious application of appropriate tools of strategic analysis; to 'not lose sight of the forest for the trees' when dealing with everyday complex managerial problems
• demonstrate knowledge, understanding and competence in advanced strategic analysis, strategic option formation and evaluation, and decision-making

Assessable learning outcomes:
Assessable outcomes

On completion of the module, programme members should be able to:
•define the main concepts, activities, drivers, players and trends in international business
•identify the key developments in the international business environment and critically assess their potential impact on international firms
•understand the process and organisation of international business and apply the appropriate models and frameworks for their management in international context
•compare and assess the different strategy and structure models of multinational enterprises
•understand the role of SMEs, innovation, strategic alliances and collaborative networks
•identify the emerging trends and developments in the global business context

These outcomes will be achieved through acquiring high levels of knowledge and understanding, cognitive and intellectual skills. They will help programme members to develop and demonstrate personal and team competence and behaviours expected at senior executive level within an organisation.

•become aware of and understand some of the latest developments in the global business world

Additional outcomes:
Students will also develop team-working skills through completion of group work, as well as IT skills and presentations skills.

Outline content:
The module International Business looks into the variety of issues and challenges faced by the managers of international firms in the international environment, considering both country-level issues and firm-specific characteristics, focusing on conceptual frameworks related to choosing the optimal strategy. The aim is for programme members to develop an ability to understand the complexity of international markets and the capacity to successfully manage issues related to international business and strategy. Therefore two parallel lines of thinking will be developed. First, the course material will help you to understand country-level issues in international business, i.e. the main modes of international operations (international trade and foreign direct investment) and their trends over time, the role of political and economic systems, the importance of international culture, and the relevance of regional economic associations (e.g. EU, NAFTA). Second, the course presents conceptual frameworks that make sense of the nature and extent of multinational enterprises operating in a world of globalisation. We address the four strategic questions of why, where, when and how to internationalize. We consider what managers of internationally active firms do in order to leverage their company-specific advantages in very different country-specific environments. The module also sheds light on the most recent developments in international business.

Brief description of teaching and learning methods:
The module uses a blended-learning approach, incorporating self-study, face-to-face workshop(s), group work and online tutor support. Key module content will be delivered in one-day (7-hour) workshops. These workshops comprise a mixture of content delivery, discussion in class and break-out into group sessions.Check the programme specifications for contact hours as these vary across the programmes.

Contact hours:
  Autumn Spring Summer
Guided independent study 150
Total hours by term 150.00
Total hours for module 150.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Other information on summative assessment:

Formative assessment methods:

Penalties for late submission:

These are in accordance with the mode of study arrangements laid out in the Programme Specifications.
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:

Length of examination:
There is no written exam for this module; assessment of the module is based entirely on a written assignment.

Requirements for a pass:
Assignments and examinations: 50%

Reassessment arrangements:
These are in accordance with the arrangements for resubmission laid out in Programme Specifications.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 31 March 2017

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