MMM087-Management in Creative and Cultural Organisations

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Spring term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2023/4

Module Convenor: Dr Marrisa Joseph

Type of module:

This module examines organisations that are engaged in creative or cultural activities. Students are required to define the parameters of the creative or cultural industries; to identify the management challenges faced by organisations in these sectors; and examine strategies for addressing them. 

Summary module description:

We continuously engage in creative and cultural industries, from adverts on public transport to broadcasted historical events. Not only do they have significant impact on society, they also heavily contribute to the economy and can be closely linked with other industries. This module examines organisations that are engaged in creative or cultural activities and the industries they create from an interdisciplinary management perspective. Students will define and understand the parameters of the creative or cultural industries; alongside identify the management challenges faced by organisations in these sectors; and examine strategies for addressing them. 

This module examines organisations that are engaged in creative or cultural activities. It explores the management challenges they face, and their strategies for addressing them.
This module is co-taught with Dr Evelyn Fenton.


The aims of the module are twofold. First, to provide students with a clear understanding of the challenges facing organisations that are responsible for producing and marketing creative and cultural products and services, and how these influence the way such industries operate. Second, to explore how organisations from various sectors seek to promote (and control) creativity in order to enhance their innovation and efficiency.



Assessable learning outcomes:

By the end of the module it is expected that students will have demonstrated that they are able to: 

  • Identify key challenges for organizations involved in the production or distribution of cultural products and services, and appreciate how such challenges have evolved over time.

  • Critically analyse the various ways in which organizations have responded to these challenges in different commercial and cultural contexts.

  • Assess the importance of creativity as a means of enhancing organizational effectiveness.

  • Evaluate the degree to which organizations have been able to both foster and control creative activity.

Additional outcomes:

In addition to the usual academic reading and writing, the module will provide students with the opportunity to develop their skills and confidence in understanding how to identify and pursue entrepreneurial opportunities in the creative and cultural industries.  

Outline content:

The module sets out key concepts and frameworks for understanding the issues facing organisations in the creative and cultural sectors. Further classes will discuss creative and cultural organisations in relation to wider contexts including economic, legal, environmental and societal. In addition, the module will also focus on the management of creativity at an organisational level, including innovation; the management of creative individuals and teams and the role of creative enterprises. Throughout the module, lectures will be structured so that different creative sectors provide a focus for in depth study in relation to each topic.


Global context:

The module is designed to be global in content and outlook. Students are encouraged to draw on evidence and examples from organisations in different parts of the world. 

Brief description of teaching and learning methods:

The module will be taught through a combination of lectures and seminars. The lectures will be larger classes in which the core content is presented, though it is intended that these will be interactive sessions involving plenty of opportunity for class discussion. There will typically be at least one guest lecture from a practicing manager from a relevant organisation. The seminars will be small group sessions in which specific topics or cases are discussed in greater depth, or in which stud ents will be able to receive specific support and guidance (feed-forward) relevant to their coursework assignments.

Contact hours:
  Autumn Spring Summer
Lectures 20
Seminars 4
Guided independent study:      
    Wider reading (independent) 21
    Wider reading (directed) 40
    Advance preparation for classes 15
    Preparation of practical report 60
    Essay preparation 40
Total hours by term 0 200 0
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Report 60
Oral assessment and presentation 40

Summative assessment- Examinations:

No examination

Summative assessment- Coursework and in-class tests:

Assessment 1: Recorded 8 minute presentation on a topic related to either lectures or seminars from the first half of the term, the presentation must demonstrate a critical analysis of creative and cultural organisations. This assessment can be submitted individually or in groups of up to 4 students; due in Week 7. Please note this is a recorded presentation (e.g. audio recorded on PowerPoint slides) there is no requirement to present live. 


Assessment 2: Report of 2,000 words, which identifies an opportunity that creative or cultural organisations could exploit in a management and/or entrepreneurial context. Submission date Week 11.


Upper limit of word count: A word count of 10% excess is allowed for both written assignments. Written work beyond the 10% excess will be discounted in the grading of the assignment.

Formative assessment methods:

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: 

Assessment requirements for a pass:

A weighted average of 50% or more 


Reassessment arrangements:

Submission of an individual written assignment 3000 words, during the August University re-sit period. 

Additional Costs (specified where applicable):

Last updated: 30 March 2023


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