MM1F20-Business in Practice: Markets, Marketing and Management

Module Provider: International Business and Strategy
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Spring term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2022/3

Module Convenor: Dr Andrew Hull

Type of module:

Summary module description:

This module is delivered at the University of Reading and the University of Reading Malaysia 


The aim of this module is to provide students with a foundation in business and management practices and theories. These provide the necessary context when students specialise in their later studies.  The module will introduce students to the competitive environment, markets, strategy, marketing, operations, organisational behaviour and entrepreneurship. While students will learn the core concepts which underpin these areas, they will also gain an understanding of the inter-relationships between them.

While there is a strong emphasis on key theories and frameworks, students will be required to apply them to current business cases which will help them as they start their careers in whatever industry they choose.

Throughout the module there is a strong emphasis in both the teaching and assessment on the skills that students need to develop if they are to succeed in their careers. These include practical skills in, for example, use of technology, as well as personal development skills such as self-awareness and leadership.

Assessable learning outcomes:

Learning Outcome

Graduate Attributes

At the end of this module, students will be able to:

  • Analyse the business environment and the industries and organisations that operate within it using relevant tools, concepts, theories and frameworks.

  • Mastery of the discipline

  • Skills in research and enquiry

  • Personal effectiveness and self-awareness

  • Global engagement and multi-cultural awareness


  • Understand the core functions of business and management

  • Mastery of the discipline

  • Understand the inter-relationships and interdependencies of core management disciplines and functions.

  • Personal effectiveness and self-awareness

  • Apply employment relevant skills in research, analysis, presentation, project management and group work.


  • Skills in research and enquiry

  • Personal effectiveness and self-awareness


Additional outcomes:

The module will encourage students to critically reflect on their personal learning experience including how they work with others in teams. It will also provide a basic training in research skills, presentations and writing.

Outline content:

  • Understanding the global business environment

  • Analysing industry and organisations

  • Developing strategy

  • An introduction to markets and marketing

  • Organisations and their structures

  • Organisational behaviour

  • Leadership and management

  • Entrepreneurs and entrepreneurship

Global context:

All of the content will have a global focus. Students will be required to adopt a global perspective in their assignments and in particular in their Group Report where they will be required to analyse industries from a global perspective.

Students will be expected to work within multinational (and multicultural) groups throughout the module, exposing them to different assumptions and approaches in practice as well as in theory.

Brief description of teaching and learning methods:

The module delivery will consist of a mixture of lectures and facilitated team work sessions. A core component of the module will be team work on a case study.

Contact hours:
  Autumn Spring Summer
Lectures 28
Tutorials 8
Project Supervision 10
Guided independent study:      
    Wider reading (independent) 50
    Preparation for tutorials 20
    Completion of formative assessment tasks 20
    Revision and preparation 10
    Essay preparation 44
    Reflection 10
Total hours by term 0 200 0
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Report 70
Class test administered by School 30

Summative assessment- Examinations:


Summative assessment- Coursework and in-class tests:

In-class tests (30% weighting)

  • 3 in-class tests administered during the term

1 team business report during week 11 of the Spring term (70% weighting)

Formative assessment methods:

Students will undertake 2 group based formative assessments:

  • A presentation of one section of their written report

Penalties for late submission:

The Support Centres will apply the following penalties for work submitted late:

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
The University policy statement on penalties for late submission can be found at:
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:

A weighted average of 40% or more.

Reassessment arrangements:

A re-sit examination in late August or early September

Additional Costs (specified where applicable):

Last updated: 22 September 2022


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