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Passport – University of Reading

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Passport is a global market information database and analysis tool containing comprehensive data and reports across all industries, countries and consumers. It can be used to find statistics and reports for:

  • Company analysis
  • Consumer and household profiling
  • Country profiling
  • Industry analysis
  • Lifestyle analysis
  • Modelling and forecasting 
  • Trend monitoring

Help & guidance

Once connected click on the 'Help' link for videos, FAQs and other types of guidance.

Contact your Academic Liaison Librarian for additional advice on using this resource.

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