- Link to Passport- University username and password required via an Institutional login when off-campus.
Please click "Institutional Login", then search for and select "University of Reading". You will then be directed to log in as normal.
Please be aware that the first time you use the service you will need to create an account, which requires information about your full name and course.
Passport is a global market information database and analysis tool containing comprehensive data and reports across all industries, countries and consumers. It can be used to find statistics and reports for:
- Company analysis
- Consumer and household profiling
- Country profiling
- Industry analysis
- Lifestyle analysis
- Modelling and forecasting
- Trend monitoring
Help & guidance
Once connected click on the 'Help' link for videos, FAQs and other types of guidance.
Contact your Academic Liaison Librarian for additional advice on using this resource.
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