Foodlaw-Reading

Dr David Jukes, The University of Reading, UK

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Food Law News - UK - 2021

FDF News Item, 11 May 2021

NUTRITION / ADVERTISING - The Food and Drink Federation responds to the Queen's Speech

The FDF has issued the following press release:

Responding to advertising ban plans proposed in the Queen's Speech, Kate Halliwell, Chief Scientific Officer, the FDF, said:

"The advertising bans on TV and online outlined in today's Queen's Speech, confirms this Government is interested in headline chasing policy rather than making serious interventions that will help reduce obesity rates.

“A proposed advertising ban would remove less than five calories a day from children’s diets, according to the Government's own estimates. And yet the proposals limit the scope for advertising products that have been carefully reformulated or created in smaller portions in-line with the Government’s own targets. For example, Cadbury would not be able to advertise their 30% reduced sugar Dairy Milk.

"This is tying businesses hands, by limiting how healthier options can be successfully brought to market. It undercuts what has been a key pillar of the Government’s obesity strategy, and demonstrates a lack of joined-up policy making.”

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