Department of Food and Nutritional Sciences, The University of Reading
Food Labelling in the UK - A supporting material page

Use of the 'e' mark

The 'e' mark is used on a label to indicate that the product has been packed according to the requirements of the European Union's average weight rules.

Originally specified by EU legislation, the shape is now specified by the Weights and Measures (Packaged Goods) Regulations 2006 and the relevant image is given here. It shall be at least 3mm high. It shall be indelible, easily legible and visible in normal conditions of presentation and be placed in the same field of vision as the indication of nominal quantity.

The following are two example of its use (taken from a packet of biscuits and a packet of cereal):


For the main index page for this site, go to Food Labelling in the UK: A Guide to the Legal Requirements