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Sensory Science Centre – University of Reading

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  • Sensory Science Centre

    Experiencing food through all five senses

Sensory Science Centre

Consumer perception is driven by the sensory characteristics of products as experienced by all five senses: sight, smell, taste, touch and sound. Therefore, sensory evaluation is an essential tool for optimising consumer acceptance of food products and is vital in gaining an understanding of how we perceive flavour, taste and texture in food.

But as a student, what does this mean for you?

You will use the Sensory Science Centre when evaluating food products developed on your course, such as in the New Product Development module in the final year of your undergraduate degree.

Furthermore, by ensuring that we are at the forefront of any developments within the food industry, we are able to tailor our teaching so that it is current and reflects the changing trends and technologies facing the food sector.


The Sensory Science Centre has both the depth of experience and innovative approach to new methodologies needed to deliver sensory understanding and competitive advantage to your products. Our experience covers food and non-food products, processed foods and fresh produce, raw materials and shelf-life. Whatever your sensory query, we take a fresh approach to find the right solution.

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