Sensory Science Centre

The University of Reading and the independent market research group MMR Research Worldwide Ltd have combined to launch the Sensory Science Centre in the Department of Food and Nutritional Sciences. Based in the recently upgraded sensory facility in the Department, the collaboration is provides high quality sensory evaluation data for MMR's blue-chip food, drink and healthcare clients and the University's research and teaching programmes.

The Centre uses a panel of professional sensory assessors, all recruited from the local community, who have been trained to evaluate the taste qualities of a wide range of products. Sensory evaluation is an essential tool for optimising consumer acceptance of food products. It is also vital in gaining understanding of how we perceive flavour, taste and texture in food. The panel is managed directly by MMR's Sensory Manager, Phiala Mehring, working in close collaboration with Dr Lisa Methven, lecturer in Sensory Science at the University.

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