The Yasai Caulirice Sushi Team
How do you design a successful food product that can be sold in shops and supermarkets around the world? In our New Product Development module (NPD), you'll put into practice everything you've learnt during your course, and get a chance to enter an international industry competition, Ecotrophelia. The Dragons' Den-style event showcases students' eco-innovative food products.
Last year, the winning team of our own NPD showcase went on to achieve international success. The team had created Yasai Caulirice Sushi, a vegan sushi made with cauliflower rice instead of sushi rice.
Watch our film to find out more
CONCEPTION TO COMPETITION
Following a brief set by the Department, the Yasai Caulirice Sushi team created their new food product from start to finish: they carried out market research, designed and refined their product, and created a marketing plan for the finished food.
"We looked into the growing trends of veganism, and replacing carbohydrates with vegetables to create a lower calorie lunch."
Along with their peers, they showcased their product to industry professionals, who crowned Yasai Caulirice Sushi as the winner.
INDUSTRY PROFESSIONALS AS MENTORS
The team entered Ecotrophelia - competing against Food and Nutritional Sciences students across the UK - and were awarded first place. To improve the product ahead of the European final, they worked with mentors from the Institute of Food Science & Technology, Marks and Spencer, Coca-Cola, Sainsbury's, Mondelez International and Campden Bri.
"Our team worked with mentors from the food industry to make Yasai Caulirice as strong as it could be. We're grateful for their amazing advice."
A SILVER MEDAL FOR SUSHI SUCCESS
The team did a great job in developing such an innovative product, and achieved a Silver medal in the final, beating 14 other teams from across Europe. The final was hosted at the UK's only cross-sector event for the food and drink industry, Food Matters Live.
"Working on the project at Reading has given me the confidence to know that I can develop a successful product, which can make it in the real world."
"The experience of going to the Ecotrophelia competition in the UK, and then going on to the European final, was so amazing. It was great seeing our little idea grow into something which would fit on the supermarket shelf. I feel so proud of the whole project."
Add your story to ours
For undergraduate students, Reading is an outstanding destination. Visit us to find out more.