MSc Marketing and International Management
Full-time 12 months
Henley is a world-renowned international business school based in the UK. Operating in 17 countries; ranked among the top schools in Europe; and being one of only 53 business schools in the world to hold triple-accredited status, Henley has a truly global reputation and reach. We are known for developing outstanding business professionals and leaders – and our distinctive approach is proven to deliver results. Focused and engaging in every sense, Henley is best placed to make an impact on your career and life.
This highly popular Masters programme will provide you with an understanding of the latest principles and practices in marketing and examine the critical role marketing strategy plays in developing competitive advantage for organisations, regardless of their size or the sector and region in which they operate.
You will develop a knowledge of the key marketing theories, frameworks and models, alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide.
Teaching combines the latest principles and practices in marketing with leading-edge research. We also welcome regular guest speakers from industry, with experience in businesses ranging from SMEs to multinational organisations, to share their expertise and provide our students with unique insights and perspectives. This real-world interaction forms a distinctive and highly rewarding part of the programme. A strong focus on student participation means you gain an understanding of the strategies, challenges and opportunities facing business and marketing managers in product and services markets on an international scale. Student projects will allow you to apply your knowledge and abilities to real world situations.
This programme focuses closely on areas including digital marketing, business to business marketing, marketing theory, marketing strategy and marketing management from a global perspective. It explores management in a broader context, looking at the role and impact of the individual within an organisation and other factors affecting a firm ranging from strategic management to international HRM.
This programme is suitable for applicants with no direct specialist knowledge or experience in marketing and we welcome applications from recent university graduates from a wide range of disciplines.
Business to business marketing
Ethics in marketing and international management
Global marketing management
International strategic management
Marketing and international management business project or Dissertation
Market research or Marketing and consumer society
Principles of marketing
Professional development and practice
Study and research skills
+ up to 1 optional module chosen from a broad range of areas.
Graduate career prospects
This programme is designed to prepare graduates to work internationally in a general or trainee management role, specifically in the functional area of marketing, in any sector, for organisations ranging from small and medium sized enterprises to multinational firms. Graduates find roles in banking and financial organisations, accountancy and professional services firms, marketing and advertising companies or functions, the manufacturing industry, the retail sector, the public sector and consultancies.