About us

The Centre for Information Design Research (CIDR) Brainstorming ideas
focuses on the theory and practice of designing complex information.

Successful information design means people
can understand and respond quickly to
information they receive (sometimes in critical situations), select options that are right for them, follow instructions in complex tasks, fill out forms appropriately and so on. It sounds simple but
it's surprising how often it goes wrong, with consequences and costs, both for the public and
for organisations.

The Centre's work brings together expertise in writing, graphic design, interaction design and psychology. We collaborate with domain experts,
such as doctors and public health specialists,
educationists, lawyers, and meteorologists.
Multidisciplinary working of this kind is the basis
for extracting generalisations from individual
projects that contribute to a growing understanding
of the theory of information design.

 

 

 

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