MA Creative Enterprise: Art Pathway

Combine modules in management and entrepreneurship with a selection of modules in Critical Art Practice and Theory, Mapping the Art World, embark on an International Study Visit and explore Art, Power and Politics. Complete your studies either through developing your studio practice, writing a dissertation or undertaking a curatorial project.creative

The MA Creative Enterprise is a collaboration between the School of Arts and Communication Design (of which Art is a part), Henley Business School and the School of Law. The degree enables you to combine modules in Management in the Creative Industries, Entrepreneurial Management for Creative Artists and Intellectual Property with pathways in Art, Communication Design, Film and the Arts Management.

The degree is designed to equip graduates from a range of subject backgrounds with the knowledge and skills to embark on a career as a creative, entrepreneur or manager within the creative sector. The specialist pathways in Art exist to allow graduates with a art specialism the opportunity to develop and enhance their practice-based, technical and critical skills in Art -strengthening their credentials as artists or curators. The 'Management and the Arts' pathway provides graduates from a range of subject backgrounds with the opportunity to deepen their knowledge of both management and creative practice. The shared modules aim to develop in individuals an integrated understanding of entrepreneurship and management in the context of the creative industries.

The Art pathway develops your individual practice and research within a collaborative environment with opportunities to engage in public exhibitions and curatorials projects

This pathway is ideal for artists and curators seeking entrepreneurial education in the business of art.


On the Art Pathway you will choose modules from the following options:

Mapping the Art World
The module examines landmark exhibitions, the proliferation of museums and the emergence of the biennial and art fair. The module covers different historical examples sampling of galleries, dealers, artists, critics and collectors in selected decades as a means of understanding new developments in art. Consideration will be given to the formation of networks of art professionals and the defining characteristics of the art and the institutions with which they were internationally connected.

The module examines the specifics and emergence of the biennial culture, the art market and globalization whereby the forms of activity have become deregulated, independent and entrepreneurial. It looks at landmark exhibitions, purpose-built and designed gallery spaces, the influence of the art critic and the inter-relationship between the curator and the institution. It uses historic examples as test cases for further study.

International Study Visit
This module involves a week long supervised study trip to a major European art centre. Students see and experience contemporary art at first hand and also benefit from the knowledge and expertise of accompanying academic staff. Recent centres have included Berlin, Madrid, Vienna, Cologne, Paris and Venice. Students visit museums, galleries and collections according to a programme devised and organised by staff. Staff-led tours and presentations, discussions in museums and galleries and prescribed independent visits orientate the visit.. Students also attend a specified number of optional guided visits and are expected to carry out a number of tasks on their own initiative for which written guidance and instructions are given.

Art, Power, Politics
This module examines the relationship between critical ideas and influential artworks in contemporary practice. It builds concepts and critical terminology providing students with an in-depth analysis of the dependence of specific artworks on particular theories. The module encourages students to critically reflect upon the theoretical and political contexts in which contemporary art is produced and the diverse strategies and forms developed by artists in response.
The module is delivered through a series of seminars and visiting lectures examining the diverse practices of contemporary art including relevant historical precedents. The lectures will use a number of key texts and examine their use in relation to art practice. The module examines particular theoretical methodologies and considers the distinct ways in which these overlap with the production of art.

Select between

Critical Art Practice
This is a studio-based module that provides a critical and supportive environment in which students develop practice-based research informed by the current discourses on contemporary art. This module requires students to develop a practice-based project engaging in the theoretical concerns of production, exhibition and reflection of artwork. The module aims to foster an independent approach to practice and research through the acquisition of relevant practical and academic skills. A further aim is for students to inform their individual approach with current developments in the field of contemporary art and make a case for the cultural relevance of critical practice.


This module aims to enable students to conduct an extended independent research project. It aims to develop students' ability to identify appropriate topics and research questions, to analyse and structure research material, to develop cogent arguments, to sustain an enquiry over a lengthy period of time, and to organize a lengthy piece of writing.

Further Information:

Associate Partnership with the, ICA, Institute of Contemporary Arts in London.

The Department of Art enjoys a partnership with the Institute of Contemporary Arts (ICA) in London, jointly with the Department of Typography & Graphic Communication. This partnership offers a number of exciting opportunities for students, including use of members's only studio facilities at the ICA and exclusive access to the staff team at the ICA, through a rolling programme of internships with the ICA's Creative Team.

Students from the Department of Art are being offered FREE membership of the ICA. The membership enables students to attend private views and special events for members, to interact with students from other institutions and to network with other creative professionals.

Research Platform for Curatorial and Cross-disciplinary Cultural Studies, Practice-Based Doctoral Programme
A co-operation of the Department of Art at the University of Reading (UK) with the Postgraduate Programme in Curating at the Zurich University for the Arts, Institute Cultural Studies, Department Cultural Analysis (CH)

Participants will be able to engage with the ongoing international public programmes connected to the Postgraduate Program me in Curating Zurich, attended research meetings and symposia organised by the Research Platform and with the independent OnCurating magazine.

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