Marketing
Consumer Behaviour and Marketing
School of Agriculture, Policy and DevelopmentChoose from one of two innovative and distinctive marketing degrees at the University of Reading, where our strong links to industry and fantastic location in the heart of the Thames Valley will help you make valuable connections early on in your studies.
Choose the course that's right for you
We offer two innovative and very distinctive marketing degrees: Consumer Behaviour and Marketing, and Food Marketing and Business Economics. Consumer Behaviour and Marketing offers an integrated programme, combining the disciplines of consumer behaviour, business, marketing, applied psychology and applied economics, whereas Food Marketing and Business Economics combines business management, marketing and economics, with a focus on the food industry in the UK and globally.
Students studying on one of our marketing degrees are highly sought-after graduates.
“There was so much more than just standard lectures – great guest speakers, networking opportunities and business opportunities, among other things that I feel set Reading aside as a brilliant place to learn. And to top it off, all this took place on a stunning campus with a fantastic social life. I cannot recommend it highly enough.”
Consumer Behaviour and Marketing
A sector-leading degree combining applied psychology and marketing, our Consumer Behaviour and Marketing programme gives you an in-depth understanding of the cornerstone of all marketing activity: consumer behaviour. It is vital to the profitability and success of any business, service provider, policy think-tank or trade organisation, and we cover everything from fast-moving consumer goods to luxury goods.
Our courses
- BSc Consumer Behaviour and Marketing
- BSc Consumer Behaviour and Marketing with Placement Year
- BSc Consumer Behaviour and Marketing with Foundation
- BSc Consumer Behaviour and Marketing with International Foundation Year (September entry)
Food Marketing and Business Economics
The food industry is one of the most fundamental, dynamic and innovative sectors of the global economy – one with excellent career potential. Our BSc Food Marketing and Business Economics programme will prepare you for the food industry of the future by providing training in three interrelated disciplines – business economics, management and marketing – as you explore the key challenges facing the UK, European and global food industry.
Our courses
- BSc Food Marketing and Business Economics
- BSc Food Marketing and Business Economics with Placement Year
- BSc Food Marketing and Business Economics with Foundation
- BSc Food Marketing and Business Economics with International Foundation Year (September entry)
accreditation
Both our marketing courses have been accredited by the Chartered Institute of Marketing (CIM). Our partnership with the CIM gives you the opportunity to gain industry-recognised qualifications at an accelerated pace after graduation through the CIM Accredited Degree programme scheme. CIM qualifications are highly sought-after by employers, and their content is reflected in our own degrees which equip you with the best opportunities for a successful marketing career.
Successful completion* of one of our degrees enables graduates to claim exemption on an Accredited Prior Learning (APL) basis from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification. Alternatively, graduates seeking the CIM Diploma will be exempt on an APL basis from all but two CIM modules for the L6 Diploma in Professional Marketing qualification or CIM Diploma in Professional Digital Marketing.
*achieving a 2:2 or higher award
Looking for 2023/24 courses?
If you would like to start studying Marketing at the University of Reading in 2023, please view our 2023/24 undergraduate courses.
Skills for employment
A degree in marketing can lead to many different and rewarding careers – find out why Reading graduates are getting hired.
How you'll learn
You will develop a number of core skills and techniques through varied study methods and research work.
Work experience while you study
We support and encourage our students to get industry experience as part of their degrees, which can give you a head start towards the perfect job.
Experience a new culture while studying abroad
We offer an option to study abroad as part of your degree, giving you international experience.
Join the Marketing Society
Meet new people, socialise and network with other students who are interested in marketing.
Meet some of our Alumni
Come to an Open Day
Get a real feel for University life and explore our award-winning campus.