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Marketing – University of Reading

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    Study Marketing at Reading

Marketing

Choose from one of two innovative and distinct marketing degrees at the University of Reading, where our strong links to industry and fantastic location in the heart of the Thames Valley will help you make valuable connections early on in your studies.

Choose the course that's right for you

We offer two highly successful marketing programmes: Consumer Behaviour and Marketing, and Food Marketing and Business Economics.

Consumer Behaviour and Marketing offers a sector-leading, integrated programme that brings together aspects of consumer science, psychology, business and marketing, whereas Food Marketing and Business Economics will provide you with a rigorous, stimulating and enjoyable training in three inter-related disciplines – business economics, management, and marketing.

Students studying on one of our marketing degrees are highly sought after graduates.

“There was so much more than just standard lectures – great guest speakers, networking opportunities and business opportunities, among other things that I feel set Reading aside as a brilliant place to learn. And to top it off, all this took place on a stunning campus with a fantastic social life. I cannot recommend it highly enough.”

Frank Maguire, BSc Food Marketing and Business Economics

Consumer Behaviour and Marketing

A sector-leading degree combining applied psychology and marketing, our Consumer Behaviour and Marketing programme gives you an in-depth understanding of the cornerstone of all marketing activity: consumer behaviour. It is vital to the profitability and success of any business, service provider, policy think-tank or trade organisation, and we cover everything from fast-moving consumer goods to luxury goods.

Our courses

Food Marketing and Business Economics

The food industry is one of the most fundamental, dynamic and innovative sectors of the global economy – one with excellent career potential. Our BSc Food Marketing and Business Economics programme will prepare you for the food industry of the future by providing training in three interrelated disciplines – business economics, management and marketing – as you explore the key challenges facing the UK, European and global food industry.

Our courses

Skills for employment

A degree in marketing can lead to many different and rewarding careers – find out why Reading graduates are getting hired.

How you'll learn

You will develop a number of core skills and techniques through varied study methods and research work.

Work experience while you study

We support and encourage our students to get industry experience as part of their degrees, which can give you a head start towards the perfect job.

Experience a new culture while studying abroad

We offer an option to study abroad as part of your degree, giving you international experience.

Join the Marketing Society

Meet new people, socialise and network with other students who are interested in marketing.

 

​Come to an Open Day

Get a real feel for University life and explore our award-winning campus.

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