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Applied economics – University of Reading

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  • Explore our Applied Economics and Marketing programmes

Applied economics

Our Applied Economics programmes span agricultural development, agricultural economics, food economics and marketing.

This page has more information about your programme options, and you can find out more about entry requirements and support on our Entry requirements and support page.   

PRE-SESSIONAL ECONOMICS COURSE

This two-week course is offered to those who will study programmes requiring an intermediate knowledge of microeconomics and quantitative methods. It is normally run in mid-September, immediately before the start of the academic year. Applicants for applied economics programmes who have little or no prior training in economics may be required to take this course. The program is also available to students who would like to refresh their economics knowledge prior to beginning their postgraduate course.

ENGLISH FOR ACADEMIC PURPOSES

A ten-week course in the autumn term, the in-sessional English for Academic Purposes programme provides support for international students. You can receive continued support during your study year including help with dissertation writing. These courses and support are free to international students.

MSc Agricultural Economics

With an ever-increasing population and growing pressure on the world's finite resources, the analytical skills of agricultural economics are as relevant as ever.

This degree programme is designed to provide you with a rigorous, stimulating and enjoyable training in applied economics as well as qualitative and quantitative research techniques.

You also have the option of specialising in agricultural development economics as part of our new pathway.

Core modules:

  • Econometrics
  • Market and trade analysis
  • Policy analysis
  • Consumer and producer theory
  • Resource and environmental economics
  • Research and study skills for independent learning

Consult the School of Agriculture, Policy and Development's module descriptions page to find out the detailed content of each module. All master's-level modules are listed with an "M" in the "Level" column.

 

 

MSc Food Economics and Marketing

Providing training in applied economics, marketing and quantitative and qualitative research techniques, this programme covers economic and marketing aspects of food. This includes consumers' food choice decisions, globalisation in food retailing and manufacturing (and its impacts), and policy issues as they relate to international trade, competition, food safety, and diets and health.

Core modules:

  • Advertising and branding
  • Advanced marketing
  • Consumer behaviour and food marketing
  • Econometrics
  • Market and trade analysis
  • Marketing research methods
  • Food policy
  • Research and study skills for independent learning 

Consult the School of Agriculture, Policy and Development's module descriptions page to find out the detailed content of each module. All master's-level modules are listed with an "M" in the "Level" column.

 

 

MRes Agricultural and Food Economics

This programme will prepare you for doctoral studies in agricultural and food economics and marketing. It provides rigorous training in research methods to prepare you for a research career in academia or in non-academic organisations.

You will have the opportunity to learn, and then apply, the skills of applied economics and marketing to a diverse range of contemporary food, farm and rural issues in both developed and developing country contexts.

Core modules:

  • Consumer and producer theory
  • Econometrics
  • Marketing research methods
  • Qualitative research methods
  • Research and study skills for independent learning

Consult the School of Agriculture, Policy and Development's module descriptions page to find out the detailed content of each module. All master's-level modules are listed with an "M" in the "Level" column.

 

 

MSc Development Finance

This programme explores key issues and challenges in the provision of finance for economic development in developing countries.

You will cover analysis of financial markets in emerging economies, financial sector reform and policies and institutions to promote financial inclusion.

Core modules:

  • Development finance
  • Microfinance
  • Theories and practices of development
  • Appraisal of agricultural and rural development projects
  • Research and study skills for independent learning
  • Macroeconomics for developing countries

Consult the School of Agriculture, Policy and Development's module descriptions page to find out the detailed content of each module. All master's-level modules are listed with an "M" in the "Level" column.

 

 

Marketing

MSc Consumer Behaviour

This programme will develop graduates who are at the forefront of consumer centred business philosophy and are ready to lead in an ever competitive and complex world. Whether you work for a Global organisation, SME or Non-Profit Organisation we aim to provide an experience that will encourage new and innovative understanding of the consumer lead markets that all organisations work in.

Designed to give you the skills, knowledge and understanding that you need to move your organisation forward, the programme embraces the latest consumer behaviour thinking, encourages problem solving through internal and external client lead projects and facilitates active learning throughout your study.

Core Modules:

  • Consumer Behaviour: Concepts and theory
  • Nudging and Behaviour Change
  • Applied Consumer Behaviour Project
  • Individual Capstone Project
  • Human Motivation
  • Research and Study Skills for Independent Learning

Consult the School of Agriculture, Policy and Development's module descriptions page to find out the detailed content of each module. All master's-level modules are listed with an "M" in the "Level" column.

 

 

Apply now

The quickest and easiest way to apply for postgraduate study at the University of Reading is through our online application service.

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