Object number
2024/274
Title
Shell guide to Westmorland,
Creator
Description
‘Shell guide to Westmorland’ poster is one of a series of Shell County Guide posters. Art by Claude Harrison (1922-2009), issued in 1963.
This ‘Shell guide to Westmorland’ poster is one of a series of Shell County Guide posters. It was published by Shell-Mex (Printed by C. Nicholls & Co. Ltd) in 1963. The poster features a large picture by Claude Harrison (1922-2009) of the Westmorland landscape along the top, a map of Westmorland in the lower left and a black of text about Westmorland in the lower right. The words ‘You can be sure of Shell // The key to the countryside’ with Shell logo at the bottom. There is a metal strip at the top and bottom for hanging.
Physical description
1 poster:
Archival history
MERL Miscellaneous note – ‘Shell had a tradition of advertising going back to the 1920s in which commissioned works from known or up and coming artists were combined with catchy slogans to identify the product with the joys of exploring the countryside by motor car, and wed the company name to heritage and landscape and everything the nation held dear. The campaign took published form with the Shell County Guides series, beginning with John Betjeman's Cornwall in 1934 and running on through to the 1980s. Shell became well-known for its seventy-one posters depicting the British countryside that were introduced by Beddington and could be seen on the sides and backs of Shell lorries. These posters were accessible and popular with the public.’
Production date
1963-01-01 - 1963-12-31
Object name
Material
Dimensions
- Height 735 mm
- Width 510 mm
Associated subject
