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  • Object number
    2009/68/9
  • Title
    Ogden's 'Picturesque Villages',
  • Collection
    Collecting 20th Century Rural Cultures
  • Creator
    Imperial Tobacco
  • Description
    This is a cigarette card for the 1936 Ogden's series 'Picturesque Villages'. It is the ninth card of 50 in the series, and shows a black and white image of Clovelly, Devon. It shows a narrow cobbled street in the village, with cottages on either side and a donkey in the foreground. On the reverse is some text about the village, in particular the architecture of the church.
  • Physical description
    1 cigarette card: paper
  • Archival history
    Cigarette Card – ‘Picturesque Villages // A series of 50 // 9 // Clovelly, Devon. // Nearest Town and Station: // Bideford, 11 ½ miles. // Clovelly, which lies in a narrow cleft of the hills on the shores of Bideford Bay, is perhaps the most famous of all English fishing villages. The stepped and cobbled street falls steeply to the little harbour at the bottom, with picturesque houses huddled closely together on either side. The view down the street on a summer day, with Lundy Island in the distance, is very beautiful. The rocks nearby are remarkably fine, and names such as Gallantry Bower and Yeiling Gate have a romantic sound. The roof of the church is car-ried on granite monoliths obtained from the quarries of Lundy Island. // Issued by // Ogden’s // Branch of the Imperial Tobacco Co (of Great Britain & Ireland), Ltd.’, MERL 'Handwritten accession' form (Museum of English Rural Life) – 'Set of 50 cigarette cards in the series 'Picturesque Villages' issued by Ogden's in 1936. // One village per card, with a b+w photo on the front and a description on the back. // See separate sheet for full list. // Issued by Ogden's, a branch of the Imperial Tobacco Co. Ltd. // Dimensions // Each card 6.8 x 3.6 cm. // Purchased as part of the Collecting 20thc Rural Culture project. // References // See www. cigarettecards.co.uk', Collecting 20thc Rural Culture blog [Thursday, 18 February 2010] – 'Ogden's 'Picturesque Villages' cigarette card set, 1936 // This is the first in Ogden's fifty card series of Picturesque Villages. They run in alphabetical order of county, though the subject here, Coleshill, is now administratively part of Wiltshire rather than Berkshire. // There may or may not be deeper significance in the uneven spread of subjects across the country. Dorset, Gloucestershire and Yorkshire, for example, have three cards each whereas Sussex, Leicestershire and Lincolnshire have none, and the north west is hardly represented at all. // Looking at them all, a composite picture of the 1930s picturesque village would include plenty of cottages in the local vernacular style, the church, a village green or perhaps a market square, and a riverside scene with bridge. And almost no traffic. // The full list of subjects is: // 1. Coleshill, Berks. // Chenies, Bucks // 3. Pampisford, Cambs // 4. Morfa Nevin, Carn. // 5. Mousehole, Cornwall // 6. Polperro, Cornwall // 7. Castleton, Derbys // 8. Broad Hembury, Devon // 9. Clovelly, Devon // 10. Cerne Abbas, Dorset // 11. Corde Castle, Dorset //12. Milton Abbas, Dorset // 13. Finchingfield, Essex // 14. Bourton-on-the-Hill, Gloucestershire // 15. Frampton-upon-Severn, Gloucestershire // 16. Lower Slaughter, Gloucestershire // 17. Nether Wallop, Hampshire // 18. Wherwell, Hants // 19. Godshill, IOW // 20. Weobley, Herefordshire // 21. Aldbury, Herts // 22. Westmill, Herts // 23. Hemingford Grey, Huntingdonshire // 24. Chilham, Kent // 25. Otford, Kent // 26. Norning, Norfolk // 27. Upwell, Cambs & Norfolk // 28. Collyweston, Northamptonshire // 29. Wicken, Northants // 30. Bamburgh, Northumberland // 31. Blanchland, Northumberland // 32. Wroxton, Oxon // 33. Empingham, Rutland // 34. Dunster, Somerset // 35. Selworthy, Som // 36. Cavendish, Suffolk // 37. Kersey, Suffolk // 38. Shere, Surrey // 39. Marlcliff, Warwicks // 40. Lowther, Westmorland // 41. Ashton Keynes, Wiltshire // 42. Castle Combe, Wiltshire // 43. Lacock, Wilts // 44. Steeple Ashton, Wilts // 45. Broadway, Worcs // 46. Elmley Castle, Worcs // 47. Bishop Burton, Yorks // 48. Runswick Bay, Yorkshire // 49. Staithes, Yorks // 50. West Tanfield, Yorkshire'
  • Production date
    1936 - 1936
  • Object name
    Cigarette card
  • Material
    Paper
  • Associated subject
    MARKETING AND SELLING : advertising and promotion
    Tobacco
    Smoking
  • Associated person/institution
    Ogden's Cigarettes
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