Henley Business School's research is both academic and applied, often developed in close collaboration with major corporate partners, world governments and organisations such as the United Nations.
Henley has a unique blend of expertise with a faculty of around 150 academics, many of whom are internationally-renowned, widely published experts in their field. The School’s associates and partnerships in more than 20 countries provide a global dimension to its research activities, which include international conferences, research seminars and workshops.
Research at Henley is driven by specialist research centres and is designed to help practising managers, corporate partners, programme members and students manage and lead more effectively so they can impact on the organisations they work in. Research outputs include leading-edge management tools and techniques, and case studies illustrating best practice, as well as a wide range of research papers, publications and reports.
Research at Henley Business School covers six broad areas and includes Marketing and Reputation.
How can businesses best manage their customers? What role does reputation play in the corporate world? And how can we best develop the talents of senior executives?
These key questions are at the heart of the work carried out at the School of Marketing and Reputation’s three applied research centres.
A consortium of organisations cooperate at The Henley Centre for Customer Management led by Prof Moira Clark, which explores leading-edge best practice in customer management. Research focuses on the on- and offline customer experience, key account management, social media, and the impact of culture and climate on business performance.
Prof Kevin Money heads up the John Madejski Centre for Reputation, where positive reputations and identities, corporate responsibility and emotional and cognitive influences on leadership behaviour are among the subjects considered. Our research informs policy and practice and helps individuals and organisations build lasting relationships and forge positive identities.
Senior level executives access unique, exclusive development services at the Directors Forum led by Prof Andrew Kakabadse, where our focus is on critically enhancing the performance of general managers, c-suite executives and board members. Our practice-based research encompasses articles, books, white papers and reports for public bodies and government.
The Henley Centre for Customer Management (HCCM) is recognised for its impact and outputs amongst academics, policy makers and practitioners alike. Some of our highlights include:
- Research income from HCCM industry members has totalled more than £2 million since 2006.
- 110 leading blue chip organisations have been HCCM members.
- 68 research reports and articles have been produced.
- Workshops and conferences have hosted some of the world’s leading thinkers on marketing and customer management.
- Each year an international conference at HBS is held where the latest research from HCCM is presented and where world-class practitioners and academics in Customer Management showcase their work.
The Forum is seeking to attract research funding to explore how CEOs can improve performance and will also be designing a new Master’s Degree aimed at attracting top directors, namely the Masters in Governance and Directorship.
Global organisations continue to improve their stakeholder relations thanks to a model developed by researchers from the John Madejski Centre for Reputation.
Shell, Unilever, Oxfam and HM Revenue and Customs are among the groups to benefit from Reputation Framework, which identifies the relational drivers and behavioural consequences of reputation.
Based on a seven-year initial study into the factors that lead to trust and mutually beneficial relationships, Reputation Framework – which was created by Professors Keith Macmillan, Kevin Money, Carola Hillenbrand and Steve Downing – provides users with a means of measuring and improving the strength of their relationships with stakeholders.
Henley Business School has a vibrant group of about 260 PhD and DBA researchers. Doctoral students are an integral part of our research community and participate in the research activities of the school. Doctoral students have dedicated computer labs, access to funding for conference presentations, career support and a series of school-wide events with opportunities for cross-discipline discussion and networking. Doctoral research topics are aligned with the research interests of the supervisors. Henley Business School offers up to 28 full scholarships per year representing an overall investment of £840,000 in postgraduate research education.