EC348-Business History

Module Provider: School of Politics, Economics and International Relations
Number of credits: 20 [10 ECTS credits]
Level:6
Terms in which taught: Spring term module
Pre-requisites: EC201 Intermediate Microeconomics and EC202 Intermediate Macroeconomics
Non-modular pre-requisites:
Co-requisites: EC202 Intermediate Macroeconomics
Modules excluded:
Module version for: 2017/8

Module Convenor: Dr Simon Burke

Email: s.p.burke@reading.ac.uk

Summary module description:
The course reviews the history of business from the earliest times to the present day. It provides a wide-ranging introduction to the history of businesses at different times and in different countries. It focuses on the growth of major businesses that have had a significant impact on technological innovation and social structures. It analyses the growth of business through the lens of entrepreneurship, emphasising the role of individual personality and social institutions in the growth of business enterprises.

Aims:
To provide a rigorous introduction to a scholarly subject of considerable economic, social and political significance. The course will introduce students to issues in business growth and success which are very much the same today as they were in the past. It will increase the employability of students by exposing them to practical issues involved in achieving success in a business career.

Assessable learning outcomes:
Understanding of the basic chronology of the emergence of modern global business. Awareness of the crucial interactions between the firm and the industry which govern business success. The ability to write about business issues and to discuss them in a knowledgeable and historically-informed manner.

Additional outcomes:
Enhanced employability

Outline content:
The early origins of business enterprise
The heroic entrepreneur
The management of the enterprise
Business organisation in key industries: historical perspective
Comparative business history: the impact of politics and culture on business systems
The early history of today’s global firms
Reading:
Landes, Mokyr and Baumol, The Invention of Enterprise
Wilson: British Business History, 1720-1994
Jones: Beauty Imagined: A History of the Global Beauty Business
Casson and Casson: The Entrepreneur in History
Casson and Casson: History of Entrepreneurship: 2 volume reference work

Brief description of teaching and learning methods:
Lectures and case studies. Group work on preparing case studies for presentation and discussion

Contact hours:
  Autumn Spring Summer
Lectures 20
Guided independent study 180
       
Total hours by term 200.00
       
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Other information on summative assessment:

Formative assessment methods:

Penalties for late submission:

The Module Convener will apply the following penalties for work submitted late, in accordance with the University policy.

• where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
• where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.
  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:
    There is no final examination.

    Requirements for a pass:
    A minimum overall mark of 40%.

    Reassessment arrangements:

    Re-examination for all modules takes place in August of the same year.
    Reassessment is by coursework only; this will not be a re-submission of earlier coursework, new coursework will be set.

    New coursework must be submitted by 18th August 2017.

    Additional Costs (specified where applicable):

    Last updated: 31 March 2017

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