TY3WI-Word and image

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Terms in which taught: Autumn term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2017/8

Module Convenor: Dr Ruth Blacksell

Email: r.e.blacksell@reading.ac.uk

Type of module:

Summary module description:
A study of the relationship between words and images in graphic communication.

The module aims to develop an awareness of how verbal-textual and graphic elements interact to create meaning in graphic communication.

Assessable learning outcomes:

By the end of the module students should be able to

- demonstrate an awareness of the techniques of combining words and images in graphic artefacts

- identify historical and present day examples of design that exploit word and image techniques

- critically analyse word and image exemplars to assess the techniques employed and their likely effectiveness

- present design work that demonstrates and exploits word and image techniques

- present a written description and critique of word and image technique and effect

Additional outcomes:

By the end of the module students should also be able to integrate critical written work into an illustrated presentation document

Outline content:

Topics will deal with the relationship of verbal, typographic and graphic form, and will variously include:

- visual-compositional relationships and their possible meanings

- parallel and contrasting verbal and visual effects

- word as image

- image as word

- narratives without words

- typographic voice

- editing and framing

Brief description of teaching and learning methods:
Teaching methods will encompass practical project work and the critical analysis of exemplars. Description and critical analysis will involve the presentation of word and image concepts, methods and practices as shown in exemplars during seminars. Seminars will be presented by the module convenor (or associated tutor) and through student contributions that will additionally serve as preparation for assignments. Practical work will develop approaches to word and image though briefs designed to explore aspects listed under assessable learning outcomes (above).

Contact hours:
  Autumn Spring Summer
Seminars 10
Tutorials 10
Practicals classes and workshops 10
Guided independent study 70
Total hours by term 100.00
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

A single practical project and accompanying report are submitted for summative assessment in summer term. Marking and moderating will take into account the banded percentage awarded at the formative assessment stage (see below) and any additional work the student has undertaken prior to resubmission. If a proportion of the mark is awarded for participation, or meeting interim deadlines, this cannot be improved at resubmission stage.

Formative assessment methods:

Formative feedback is given during the project; further feedback (including 'monitoring' feedback in the form of a banded percentage) is given after initial project submission; a final opportunity for feedback is offered in summer term to students making changes before resubmission.

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 3 practical work that is panel assessed in Summer Term. 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

Assessment requirements for a pass:
A mark of 40% overall.

Reassessment arrangements:
Projects that bears a confirmed mark of less than 40 must be resubmitted by an August/September date to be notified.

Additional Costs (specified where applicable):

Printing and binding: £15-20

Last updated: 11 May 2018


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