TY3WI-Word and image

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Terms in which taught: Autumn term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Ruth Blacksell

Email: r.e.blacksell@reading.ac.uk

Summary module description:
A study of the relationship between words and images in graphic communication.

The module aims to develop an awareness of how verbal-textual and graphic elements interact to create meaning in graphic communication.

Assessable learning outcomes:
By the end of the module students should be able to
- demonstrate an awareness of the techniques of combining words and images in graphic artefacts
- identify historical and present day examples of design that exploit word and image techniques
- critically analyse word and image exemplars to assess the techniques employed and their likely effectiveness
- present design work that demonstrates and exploits word and image techniques
- present a written description and critique of word and image technique and effect

Additional outcomes:
By the end of the module students should also be able to
- integrate critical written work into an illustrated presentation document

Outline content:
Topics will deal with the relationship of verbal, typographic and graphic form, and will variously include:
- visual-compositional relationships and their possible meanings
- parallel and contrasting verbal and visual effects
- word as image
- image as word; narratives without words
- typographic voice
- editing and framing

Brief description of teaching and learning methods:
Teaching methods will encompass practical project work and the critical analysis of exemplars. Description and critical analysis will involve the presentation of word and image concepts, methods and practices as shown in exemplars during seminars. Seminars will be presented by the module convenor (or associated tutor) and through student contributions that will additionally serve as preparation for assignments. Practical work will develop approaches to word and image though briefs designed to explore aspects listed under assessable learning outcomes (above).

Contact hours:
  Autumn Spring Summer
Seminars 5
Tutorials 5
Practicals classes and workshops 10
Guided independent study 80
Total hours by term 100.00
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Other information on summative assessment:
All module work will be completed in the Autumn or Spring term initially. Coursework will typically consist of one or more practical projects (100% of the module mark). The percentage contribution to the module mark of individual projects (i.e. if more than one) will be stated in the relevant briefing documents. Feedback is given during the project; further feedback (including 'monitoring' feedback in the form of a banded percentage) is given after initial project submission. At the completion of the module, the revised practical project(s) is/are resubmitted in the Summer Term and receive(s) a final, moderated mark. These contribute to the overall module mark according to their weighting.

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    A mark of 40% overall.

    Reassessment arrangements:
    Projects that bears a confirmed mark of less than 40 must be resubmitted by an August/September date to be notified.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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