Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Terms in which taught: Summer term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Mr Gerry Leonidas

Email: g.leonidas@reading.ac.uk

Summary module description:
An introduction to concepts and practices in typeface design.

This module aims to develop an awareness of typeface- and font-specific terminology, and the relationship of current nomenclature to type-making and type-rendering technologies. It also aims to develop an understanding of basic concepts in typeface design, and their relationship to current typographic practice.

Assessable learning outcomes:
Students should be able to identify the different parts of typeforms, explain the differences in font formats, and incorporate considerations of rendering technologies in their design work.

Additional outcomes:
Students should be able to articulate how current font technology enables and delimits choices in typographic work.

Outline content:
Topics covered include:
-distinctions between letterforms, typeforms, glyphs
-typeform terminology
-spacing and kerning of typefaces
-glyph-, word-, line-, and paragraph-level considerations in typeface design
-approaches to typeface classification
-character sets, glyph complements, and encodings
-font formats, and font file structure
-relationship of typographic features and OpenType features
-convention and originality in typeface design
-contemporary typeface usage and the type market

Brief description of teaching and learning methods:
Students attend seminars where the key topics are presented, then discussed in the group. Students will have been given material to prepare or investigate before the start of the module, and will collaborate in exercises during each session. They are expected to discuss the material presented, make observations, and construct arguments in response to the material at hand. Students will undertake a practical design project that includes sketching and modifying typeforms from existing sources, and group-based refinement of their designs, before moving on to developing selected typeforms of their own design. Please note that the Summer Term in the table below refers to the Summer Term of Part 2.

Contact hours:
  Autumn Spring Summer
Seminars 0 6
Tutorials 0 4
Practicals classes and workshops 0 22.5
Guided independent study 0 67.5
Total hours by term 0.00 100.00
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Other information on summative assessment:
Method Percentage
Project output other than dissertation: 100
Other information on summative assessment:
All module work will be completed in the Summer Term initially. Coursework will typically consist of one or more practical projects (100% of the module mark). The percentage contribution to the module mark of individual projects (i.e. if more than one) will be stated in the relevant briefing documents. Feedback is given during the project; further feedback (including 'monitoring' feedback in the form of a banded percentage) is given after initial project submission. Following the completion of the module, the revised practical project(s) is/are resubmitted in the Summer Term and receive(s) a final, moderated mark. These contribute to the overall module mark according to their weighting.

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:

    Reassessment arrangements:
    Project work that bears a confirmed mark of less than 40 must be resubmitted by an August/September date to be notified.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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