TY3PRO2-Professional Practice 2

Module Provider: Typography
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Placement opportunity: Micro placement
Module version for: 2016/7

Module Convenor: Dr Rob Banham

Email: r.e.banham@reading.ac.uk

Summary module description:
The development of skills in the professional practice of graphic communication, through design work undertaken for clients; and the development of career awareness.

The module aims to develop professional skills through work-based learning, in the form of design work undertaken for clients under supervision. In addition, the module aims to develop greater awareness of personal strengths and skills relevant to careers learning, and strategies of gaining appropriate employment, including presentation of work to prospective employers through the effective display of practical work (both physically and online through blogs or websites).

Assessable learning outcomes:
· respond appropriately to client, supervisor, and D&P staff
· analyse the problem posed by a brief, and construct an appropriate brief in response to a client's account of a problem, including a description of what needs to be delivered, and by when
· prepare and undertake presentations of their design proposals
· carry through proposals to an appropriate deliverable
· make weekly progress reports
· communication with client, supervisor, and production staff
· demonstrate timely working methods appropriate to both task and resources
· demonstrate craft skills and professional - including technical - competence, particularly in the relationship of design to print or electronic production
· identify, assess and articulate personal skills, interests, values and personality traits in the context of career decision making
· synthesise careers research and reflection-on-learning into a personal career action plan
· make applications for job vacancies in an effective manner
· make an effective presentation of work to a prospective employer

Additional outcomes:
Students should be able to work as part of a team, make effective contributions to meetings, explain and defend their work, and demonstrate project management skills. In addition, students should acquire and assess knowledge of the career destinations of recent Department graduates and the routes they took to those destinations. If appropriate, students will develop skills for preparing an effective portfolio of design work. IT skills in the area of careers research will also be developed. Students will develop Personal Development Planning abilities, integrated with iLearn.

Additional information for mature students: Mature students are encouraged to participate in careers learning with their cohort. Mature students who are not planning to seek paid work after graduating, or will return to an already established career, can choose from other activities that address career planning in a wider sense, as an alternative to the module’s main strand of careers learning.

Outline content:
The module involves work-based learning in the form of professional assignments brought to the Department by outside clients, and assignments from within the University. The nature of these projects will vary; students will be allocated professional assignments with regard to their interests and abilities. The conduct of the assignments will encompass those learning outcomes listed above, but within a specific context. Special emphasis will be placed on the practical management of work and the working relationship established with the client.

In addition, the module includes an intensive careers learning day supported by online resources. Content of the day may include:
· use of personal profiling/online learning techniques to encourage self-awareness
· recognition of skills and attributes suitable for employment, based on previous work in TY2PRO
· introduction to the use of careers information sources (e.g. websites)
· reflection on interviews recorded with recent graduates in graphic communication
· practical exercises and advice on recruitment and selection methods (e.g. CVs, physical and digital portfolios, job interviews) relevant to individual career plans.

Brief description of teaching and learning methods:
Students are required to undertake at least one professional assignment. Students are supervised by a member of academic staff who comments on design proposals and approves the final design. In addition, professional assignments are monitored and progressed at separate weekly meetings and students are required to make a concluding presentation to this meeting, attended by both students and supervisors. Supervisors will ensure a balance between students' assignments, and may require students to work in small teams.

In addition, the module is taught by means of an intensive careers learning day and by self-directed learning through on-line resources.

Contact hours:
  Autumn Spring Summer
Tutorials 10 10 10
Work-based learning 50 50 50
Guided independent study 12 8
Total hours by term 60.00 72.00 68.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Report 20
Portfolio 20
Project output other than dissertation 60

Other information on summative assessment:
Coursework A (Project output other than dissertation): 60% of module mark
The designed items (or representations of them, if appropriate), will be presented for panel assessment together with summary reports for each assignment in the form of blog posts. Panel assessment will lead to assignment of a single percentage mark, as this work will be considered as a single body of work. Assessment will be based on the student's engagement with the professional aspects of the module (i.e. dealing with clients and printers, organising schedules and quotes, restating the brief, reporting progress, and keeping to deadlines).

Coursework B (Report): 20% of module work
Careers day assignments will include:
- personal career action plan
- reflection-on-learning report based on professional assignments and/or projects undertaken in the Department
- CV preparation

Coursework C (Portfolio): 20% of module mark
The final display of work produced by each student for the end of year show will be assessed according to the criteria set out in the brief. It is the quality of the display (e.g. organisation, level of craft skills, explanations of work displayed) which is assessed, not the quality of the work itself, which will be assessed separately for the relevant modules.

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    A mark of 40% overall.

    Reassessment arrangements:
    Submission of a new practical project (NOT a professional assignment), and/or submission (or resubmission) of equivalent Careers day assignments by an August/September date to be notified.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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