TY3PRA-Design Practice 3

Module Provider: Typography
Number of credits: 40 [20 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Rob Banham

Email: r.e.banham@reading.ac.uk

Summary module description:
An advanced study of the practice of graphic communication.

The aim of this module is to build on skills to further develop the students' understanding of principles and methods of typographic and graphic communication practice. It does this through cultivating critical analysis and synthesis, visual creativity and sensitivity, and developing a range of transferable skills, such as planning and research, and management of time, resources and technology.

Assessable learning outcomes:
By the end of the module students should be able to:

  • present a body of practical design work in an appropriate manner
  • recognize conventional types, or genres, of graphic design, and explore the constraints and opportunities associated with them
  • demonstrate working methods appropriate to both task and resources
  • analyse the problem posed by a brief, and construct an appropriate brief in response to a client's account of a problem, including a description of what needs to be delivered by when
  • explore alternative approaches to a problem
  • apply synthetic skills to a creative, appropriate, and persuasive solution to design problems, showing evidence of visual judgement, genre awareness, and sensitivity to the needs of readers and users
  • demonstrate craft skills and professional - including technical - competence, such as fluent mark-making, accuracy, good use of tools, understanding design aspects of production

Additional outcomes:
Students should also be able to work as part of a team, effectively contribute to meetings, explain and defend their work, demonstrate project management skills

Outline content:
Students will typically work on a number of projects of varying length in each of the two terms. These will address a broad range of typographic and graphic communication issues, genres and techniques. Their substantive design concerns are likely to include: the organisation and visual expression of content structures, the design of sequential data, actions and narratives, the principles of integrating type and image, design at a variety of scales, and the expression of identity. These concerns will also entail additional issues such as the use of colour and other rudiments of two-dimensional design, sensitivity to the nature and attributes of different communications media, the use of grid structures. The output will be models, mock-ups and prototypes in a variety of media, accompanied by developmental work.

Brief description of teaching and learning methods:
Practical work is conducted through projects using a number of teaching and learning methods. Initial group discussions are conducted to explore the nature and requirements of the brief. This discussion might be supported by demonstrations or through the analysis of exemplars. To support the on-going process of work, scheduled individual and group tutorials and critiques are used, both to assess work in progress and to facilitate the use of particular technologies. During these meetings, students will often present and defend their approach to the brief. Projects end with a larger group meeting to review work and to assess and evaluate the work of peers. Additional feedback and discussion occurs in individual sessions. Please note that the table below will vary for individual students depending on their project choices.

Contact hours:
  Autumn Spring Summer
Tutorials 4 4 0
Practicals classes and workshops 60 60 0
Supervised time in studio/workshop 16 16 0
Guided independent study 120 120 0
Total hours by term 200.00 200.00 0.00
Total hours for module 400.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Other information on summative assessment:
Project(s) completed during each term will be submitted according to an established schedule. Feedback for each project is given during the project; further feedback (including 'monitoring' feedback in the form of a banded percentage) is given after initial project submission. A body of work, consisting of project(s) in the module, is resubmitted in Summer Term and initially assigned an aggregated banded percentage derived from individual banded percentages for each project. This aggregated banded percentage is then reviewed by a panel of assessors in light of the resubmitted work, leading to the assignment of a single, final mark for the module. The final module mark may fall within or outside of the initially assigned aggregated banded percentage.

Formative assessment methods:

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 3 practical work that is panel assessed in Summer Term (i.e. all work in modules TY3PRA and TY3PRO2). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.
  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    A mark of 40% overall.

    Reassessment arrangements:
    Body of practical work that bears a confirmed mark of less than 40 overall must be resubmitted by an August/September date to be notified.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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