TY3DP3-Design Practice 3

Module Provider: Typography
Number of credits: 30 [15 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Dr Rob Banham

Email: r.e.banham@reading.ac.uk

Type of module:

Summary module description:
An advanced study of the practice of graphic communication.

The aim of this module is to build on skills to further develop the students' understanding of principles and methods of typographic and graphic communication practice. It does this through cultivating critical analysis and synthesis, visual creativity and sensitivity, and developing a range of transferable skills, such as planning and research, and management of time, resources and technology.

Assessable learning outcomes:
By the end of the module students should be able to:
• recognize conventional types, or genres, of graphic design, and explore the constraints and opportunities associated with them
• demonstrate working methods appropriate to both task and resources
• explore alternative approaches to a problem
• apply synthetic skills to a creative, appropriate, and persuasive solution to design problems, showing evidence of visual judgement, genre awareness, and sensitivity to the needs of readers and users
• demonstrate craft skills and professional - including technical - competence, such as fluent mark-making, accuracy, good use of tools and relevant software

Additional outcomes:
Students should also be able to effectively contribute to meetings, explain and defend their work, demonstrate project management skills

Outline content:
Students will typically work on a two projects, one in each of the two terms. These will address a broad range of typographic and graphic communication issues in print and digital design respectively. Their substantive design concerns are likely to include: the organisation and visual expression of content structures, the design of sequential data, actions and narratives, the principles of integrating type and image, design at a variety of scales, and typographic detail. These concerns will also entail additional issues such as the use of colour and other rudiments of two-dimensional design, sensitivity to the nature and attributes of different communications media, and the use of grid structures. The output will be models, mock-ups and prototypes in a variety of media, accompanied by reflective work.

Brief description of teaching and learning methods:
Practical work is conducted through projects using a number of teaching and learning methods. Initial group discussions are conducted to explore the nature and requirements of the brief. This discussion might be supported by demonstrations or through the analysis of exemplars. To support the on-going process of work, scheduled individual and group tutorials and critiques are used, both to assess work in progress and to facilitate the use of particular technologies. During these meetings, students will often present and defend their approach to the brief. Projects end with a larger group meeting to review work and to assess and evaluate the work of peers. Additional feedback and discussion occurs in individual sessions.

Contact hours:
  Autumn Spring Summer
Tutorials 8 8 4
Practicals classes and workshops 30 30
Supervised time in studio/workshop 20 20
Guided independent study 90 90
Total hours by term 148.00 148.00 4.00
Total hours for module 300.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

A body of work, consisting of all projects in the module, is resubmitted in Summer Term and initially assigned an aggregated banded percentage derived from individual banded percentages for each project which were given as part of the formative assessment (see below). This aggregated banded percentage is then reviewed by at least two members of staff in light of the resubmitted work, leading to the assignment of a single, final mark for the body of work.

Formative assessment methods:

Feedback for each project is given during the project; further feedback (including a indicative mark in the form of a banded percentage) is given after initial project submission. The final project marks may fall within or outside of the initially assigned aggregated banded percentages.

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 3 practical work that assessed in Summer Term. 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

Assessment requirements for a pass:
A mark of 40% overall.

Reassessment arrangements:
Body of practical work that bears a confirmed mark of less than 40 overall must be resubmitted by an August/September date to be notified.

Additional Costs (specified where applicable):

Printing and binding: £40-50

Last updated: 20 April 2018


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