TY3BP-Branding Project

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Terms in which taught: Autumn / Summer term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Ms Sara Chapman

Email: s.k.chapman@reading.ac.uk

Type of module:

Summary module description:

This module provides students with an opportunity to explore branding design in response to a client brief.


This module aims to extend students understanding of design as problem solving in response to a client’s brief and the roles and relationships of the different stakeholders in brand development. Students will develop a brand identity which can be extend across a range of products, exploring the ways in which typographic and graphic elements can contribute to the presentation of a brand. The module will also require students to develop project management skills in the context of working in a design team, and the presentation of work to clients. To understand the roles and relationships of designers and marketers in brand development

Assessable learning outcomes:

By the end of the module students should be able to:

  • consider the problem presented by a client, and present a range of possible solutions

  • recognize conventional types, or genres, of graphic design, and explore the constraints and opportunities associated with them

  • use typographic elements and graphic elements to construct an appropriate brand identity, which can be deployed across a range of designed items

  • work as a team to manage a project efficiently and effectively

  • present work in a professional manner

Additional outcomes:

Depending on the brief students will develop software skills in different areas (e.g. animation; film, web). Students should also be able to explain and defend their work, to clients, tutors, and peers.

Outline content:

Students will work in groups on one of a number of different client briefs. These are ‘live’ briefs which change each year.

Brief description of teaching and learning methods:

Practical work is conducted through using a number of teaching and learning methods. Initial group discussions are will be conducted to develop the brief and explore its requirements. This discussion might be supported by demonstrations or through the analysis of exemplars. To support the on-going process of work, group tutorials and critiques are used, both to assess work in progress and to facilitate the use of particular technologies. During these meetings, students will often present and defend their approach to the brief. Students will also present their work regularly during the project, culminating in a final presentation to their client. Most of the work will be completed during an intensive week of teaching in week 6 of term.

Contact hours:
  Autumn Spring Summer
Tutorials 20 10
Guided independent study 70
Total hours by term 90.00 10.00
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 25
Project output other than dissertation 75

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

A practical project, which contributes 75% of the module mark, will be submitted according to an established schedule. Following the completion of the module, the practical project is resubmitted in the Summer Term and receives a final, moderated mark. A piece of written work, OR an oral presentation, which will comprise the remaining 25%, will not be part of the resubmission, and will be subject to the standard penalties for late submission. A final module mark is aggregated from the two component marks.

Formative assessment methods:

Feedback is given continually throughout the module by both tutors and peers. For the practical project further feedback (including 'monitoring' feedback in the form of a banded percentage) is given after initial project submission.

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 3 practical work that is assessed in Summer Term (i.e. all work in module TY3DP3 and practical work submitted for optional modules). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

For non-practical work the Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;

  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

 The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:

A mark of 40% overall

Reassessment arrangements:

Resubmission of failed coursework

Additional Costs (specified where applicable):

Students may need to purchase specialist materials and will need to pay printing costs.

Last updated: 11 July 2018


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