TY2PRO1-Professional Practice 1

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Terms in which taught: Summer / Autumn / Spring module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Mr James Lloyd

Email: j.c.lloyd@reading.ac.uk

Summary module description:
An introduction to the skills and contexts of professional practice in graphic communication.

To develop professional skills through an understanding of professional practice, relevant craft skills, and competence in design and print technology; and to gain a basic understanding of professional design contexts prior to careers learning.

Assessable learning outcomes:
- Identify and describe the processes and procedures involved in the production of printed artefacts
- Originate and implement design solutions for print and digital outputs that use appropriate technical specifications
- Produce accurate design specifications for pre-press and printing operations
- Develop presentation skills

Additional outcomes:
- Work effectively as part of a project team
- Prepare for careers learning in Part 3 through TY2PRO1 coursework
- Prepare to undertake professional assignments in the Department

Outline content:
Topics will include:
- Job management, costing, and workflow
- Pre-press operations including typesetting
- Presswork and proofing
- Finishing
- Briefing, client liaison and pitching
- Specification and production contact
- Quality control and housekeeping
- House style and branding issues

Brief description of teaching and learning methods:
In the Summer term, workshops will take place with the Design & Print Studio team, providing an overview of print production processes and procedures. Students will have the opportunity for one-to-one or small group interaction with design, pre-press and printing staff. Students undertake a practical design project in small teams that includes specification and how to set up files for production. In the Autumn Term, they research, develop and deliver group presentations and artefacts on production methods.

Note: Contact hours in Summer Term occur in Summer Term of PART 1.

Contact hours:
  Autumn Spring Summer
Lectures 2 2
Seminars 8 8
Supervised time in studio/workshop 10
Guided independent study 40 30
Total hours by term 50.00 50.00
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 60
Oral assessment and presentation 40

Other information on summative assessment:
Coursework consists of four sets of elements. In the Summer Term of Part 1, students (1) undertake one practical project (unlike practical projects in other modules, this project cannot be revised or resubmitted) and (2) deliver a group presentation. In Autumn Term of Part 2, students (3) deliver and prepare a group presentation; and (4) create artefacts about production methods (such as reports, posters and digital resources).

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    A mark of 40% overall.

    Reassessment arrangements:
    Coursework must be resubmitted by August/September; exact date to be notified.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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