TY2PRA2-Design practice 2

Module Provider: Typography
Number of credits: 30 [15 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Jeanne-Louise Moys

Email: j.l.moys@reading.ac.uk

Summary module description:
The development of the practice of graphic communication.

To develop a sophisticated approach to the practice of graphic design that is informed by relevant craft skills, knowledge of typographic detailing conventions, and competence in technology.

Assessable learning outcomes:
By the end of the module students should be able to:
- assess the requirements of a project brief and audience
- incorporate research, development, production and analysis of a number of solutions to the same design problem into their design method
- identify and use typographic and layout conventions to articulate information
- work with appropriate hand, photographic, and computer tools for a given problem
- present their final proposals and designed items effectively

Additional outcomes:
Students should also be able to articulate their ideas visually – through drawing and work on the computer, defend their approach to a problem, make an effective verbal and visual presentation of their ideas, and use a variety of computer applications relevant to contemporary professional practice.

Outline content:
Students will typically work on several studio projects in each of the Autumn and Spring terms, of varying length and complexity, some of which may be collaborative.

Brief description of teaching and learning methods:
Each project is started with a plenary briefing session where the brief is set and the project parameters explained. Briefs are written to encourage solutions that spring from an analysis of the problem or task, rather than from a particular stylistic or formal approach. Projects will vary in the degree to which a particular technological approach is required. Students are expected to use studio and computing facilities within the department wherever possible during projects. Seminars are used to introduce concepts and approaches, which inform project work. Interim criticism and other contact with tutors is through a system of scheduled small group sessions. Final feedback usually involves a plenary session and either individual or small group feedback sessions.

Note 1: For students following the Study Abroad option, elements of work to be completed in the Spring Term will need to be undertaken and completed by correspondence during that term.
Note 2 : Summer Term contact hours occur in Summer Term of PART 2.

Contact hours:
  Autumn Spring Summer
Tutorials 1 1
Practicals classes and workshops 30 15
Guided independent study 149 74 30
Total hours by term 179.00 90.00 31.00
Total hours for module 300.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Other information on summative assessment:
Project(s) completed during each term will be submitted according to an established schedule and monitoring feedback (including a banded percentage) will be given by project tutors at the time of submission. A body of work, consisting of project(s) in the module, is re-submitted in Summer Term and initially assigned an aggregated banded percentage derived from individual project banded percentages. This aggregated banded percentage is reviewed by a panel of assessors in light of the resubmitted work, leading to the assignment of a single, final mark for the module. The final module mark may fall within or outside the initially assigned aggregated banded percentage.

Formative assessment methods:

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 2 practical work that is panel assessed in Summer Term (i.e. all work in modules TY2PRA2 and TY2INTA/TY2INTASA). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.
  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    A mark of 40% overall.

    Reassessment arrangements:
    Resubmission of the body of work by August/September; exact date to be notified.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

    Things to do now