TY2INTASA-Integrated design methods 2A

Module Provider: Typography
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring term module
Non-modular pre-requisites:
Co-requisites: TY2INTBSA Integrated design methods 2B TY2SA Study Abroad
Modules excluded: TY2DT Design thinking TY2DP2 Design practice 2 TY2INT2A Integrated design methods 2A TY2INTB Integrated design methods 2B
Current from: 2017/8

Module Convenor: Dr Jeanne-Louise Moys

Email: j.l.moys@reading.ac.uk

Type of module:

Summary module description:
Integrated design methods 2A, for students following the Study Abroad option in Part 2. The module extends graphic communication skills through the integrated application of design practice, history, theory and technology to project work across a range of print and digital genres. It builds on the integrated approach established in TY1INT through the development of design skills and the application of theory and professional knowledge to a range of genres and applications. Projects are structured to complement the theoretical and conceptual work in TY2INTBSA, providing opportunities for application and exploration of the relationship between theory and practice.

The module aims to develop an insightful approach to graphic communication practice, integrated with and informed by historical, theoretical, and professional insight, and competence in technology across a range of genres.

Assessable learning outcomes:
By the end of the module students should be able to:
- Conceptualise and synthesize solutions to project briefs through analysis, research, planning, idea generation, and implementation
-Realise effective design solutions for project briefs using an appropriate range of hand, photographic, and computer tools
- Present design proposals professionally for different audiences and applications
- Substantiate their design decisions with reference to relevant theoretical principles, research, professional practices, and technological/production criteria
- Evaluate and analyse design solutions in relation to theoretical, professional, and technical considerations

Additional outcomes:
Students should also be able to engage with research to inform their project work, defend their approach to a problem, and make an effective verbal and visual presentation of their ideas. The projects are structured so that they are informed by TY2INTBSA.

Outline content:

Students will typically work on several studio projects in the Autumn Term, of varying length and complexity, some of which may be collaborative. For each project, 20% of the project is assessed through small tasks and 80% is a project submission that receives formative feedback at the end of the project prior to resubmission for summative assessment in the Summer term.

Brief description of teaching and learning methods:

Teaching methods may encompass: - Self-directed reading and research; in-class exercises and presentations, technical workshops, and practical design projects - Each larger project may be comprised of several component assignments that draw variously on these teaching and learning methods - Students will work independently, in small groups, and in full group sessions. Each project is started with a plenary briefing session where the brief is set and the ground rules are laid down. Briefs are written to encourage solutions that spring from an analysis of the problem or task, rather than from a particular stylistic or formal approach. Projects will vary in the degree to which a particular technological approach is required. Students are expected to use studio facilities within the department wherever possible during projects. Seminars, task-based learning and technical demonstrations are used to introduce concepts and approaches, which inform project work. Interim criticism and other contact with tutors is through a system of scheduled workshops and small group sessions. Final feedback usually involves a plenary session or small group feedback sessions.

Contact hours:
  Autumn Spring Summer
Lectures 0
Seminars 3 6
Tutorials 36
Project Supervision 1
Practicals classes and workshops 6
Guided independent study 120 28
Total hours by term 166.00 34.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

The module comprises a series of equally weighted projects. Each project will be submitted according to an established schedule. For each project brief, 20% will be allocated to small tasks that focus on research, exploration and/or development aspects of the brief. This mark is carried forward to the final module assessment (20%).

The rest of the project deliverables will be submitted at the end of the project for formative assessment (see below) and then resubmitted for summative assessment in the Summer Term (80% of each project). The body of resubmitted work is reviewed by at least two members of staff with reference to the formative feedback, leading to the assignment of a single, final mark for the resubmitted work. This mark is carried forward to the final module assessment (80%).

Formative assessment methods:

Projects for each unit are completed during each term and submitted according to an established schedule. Formative feedback for each project is given during the project in tutorials and through peer review. Students also have a one-to-one project supervision session. Further feedback (including a 'monitoring' mark) is given after initial project submission. The final project marks may fall within or outside of the initially assigned monitoring mark. 

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 2 practical work that is panel assessed in Summer Term (i.e. all work in modules TY2INT2A/TY2INTASA and TY2DP2/TY2DP2SA). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

Students are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:
A mark of 40% overall.

Reassessment arrangements:
Resubmission of body of work in August/September; exact date to be notified.

Additional Costs (specified where applicable):


Last updated: 11 May 2018


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