TY2IB-Integrated design methods 2B

Module Provider: Typography
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Dr Jeanne-Louise Moys

Email: j.l.moys@reading.ac.uk

Type of module:

Summary module description:

The module develops the ability to communicate effectively about graphic communication through the integrated study of design practice, history, theory, and research. This module builds on the integrated approach established in TY1INT, adding elements of design history, and extending the engagement with theory, research, and professional knowledge to a range of genres. It is structured to complement the project-focused work in TY2INTA.


The module aims to develop an insightful approach to graphic communication, integrated with and informed by research, historical, theoretical, and professional insight, and building skills to communicate effectively with clients and professional communities.

Assessable learning outcomes:

By the end of the module students should be able to:

- Critically discuss and verbally articulate historical and theoretical aspects of design and their application to practice 

- Present design proposals professionally for different contexts of use

- Substantiate their design decisions with reference to relevant theoretical principles, research, professional practices, and technological/production criteria 

- Evaluate and analyse design solutions in relation to theoretical, professional, and technical considerations

Additional outcomes:

Students should also be able to engage with research to inform their ideas and project work, defend their approach to a problem, and make an effective verbal and visual presentation of their ideas.

Outline content:

Students will work on a range of tasks designed to enable them to communicate effectively and insightfully about their professional practice in each of the Autumn and Spring terms, of varying length and complexity, some of which may be collaborative.

Brief description of teaching and learning methods:

Teaching methods may encompass: 

- Self-directed reading and research; presentations, written reports and essays, small tasks

- Each larger assignment may be comprised of several component tasks that draw variously on these teaching and learning methods

- Students will work independently, in small groups, and in full group sessions.

- Lectures, seminars and task-based learning are used to introduce concepts and approaches, which inform project work in TY2INTA. 

Contact hours:
  Autumn Spring Summer
Seminars 30 30
Guided independent study 70 70
Total hours by term 100.00 100.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 50
Oral assessment and presentation 30
Set exercise 20

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

The module is designed to feed into practical projects in TY2INTA and prepare students to communicate effectively about design. Coursework tasks are submitted according to an established schedule and may be individual or collaborative. Coursework may take the form of elements such as: presentations, handouts, written reports, and small tasks to provide students with opportunities to develop skills for communicating effectively across a range of visual and verbal modes. For some tasks, a percentage of the mark may be allocated to appropriate attendance, engagement, and participation.

Formative assessment methods:

The smaller tasks and workshops form a foundation to inform the seminar presentations and the report.

Penalties for late submission:
The Module Convener will apply the following penalties for work submitted late:

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day[1] (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Assessment requirements for a pass:

    A mark of 40% overall.

    Reassessment arrangements:

    Resubmission of body of work in August/September; exact date to be notified.

    Additional Costs (specified where applicable):

    Last updated: 20 April 2018


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