TY2IA-Integrated design methods 2A

Module Provider: Typography
Number of credits: 30 [15 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Co-requisites: TY2IB Integrated design methods 2B
Modules excluded:
Current from: 2018/9

Module Convenor: Dr Jeanne-Louise Moys

Email: j.l.moys@reading.ac.uk

Type of module:

Summary module description:

The extension of graphic communication skills through the integrated application of design practice, history, theory and technology to project work across a range of print and digital genres.

This module builds on the integrated approach established in TY1INT, extending the development of design skills and the application of theory and professional knowledge to a range of genres and applications. Projects are structured to complement the theoretical and conceptual work in TY2IB, providing opportunities for application and exploration of the relationship between theory and practice.


The module aims to develop an insightful approach to graphic communication practice, integrated with and informed by historical, theoretical, and professional insight, and competence in technology across a range of genres.

Assessable learning outcomes:

By the end of the module students should be able to:

- Conceptualise and synthesize solutions to project briefs through analysis, research, planning, idea generation, and implementation 

- Realise effective design solutions for project briefs using an appropriate range of hand, photographic, and computer tools 

- Present design proposals professionally for different audiences and applications

- Substantiate their design decisions with reference to relevant theoretical principles, research, professional practices, and technological/production criteria 

- Evaluate and analyse design solutions in relation to theoretical, professional, and technical considerations

Additional outcomes:

Students should also be able to engage with research to inform their project work, defend their approach to a problem, and make an effective verbal and visual presentation of their ideas. The projects are structured so that they are informed by TY2IB

Outline content:

Students will typically work on several studio projects across the Autumn and Spring terms, of varying length and complexity, some of which may be collaborative. Each project is evenly weighted. For each project, a percentage of the project may assessed through tasks completed during the project. The main project will receive formative feedback during the project ahead of its submission for summative assessment at the end of the project.

Brief description of teaching and learning methods:

Teaching methods may encompass: - Self-directed reading and research; in-class exercises and presentations, technical workshops, and practical design projects - Each larger project may be comprised of several component assignments that draw variously on these teaching and learning methods - Students will work independently, in small groups, and in full group sessions. Each project is started with a plenary briefing session where the brief is set and the ground rules are laid down. Briefs are written to encourage solutions that spring from an analysis of the problem or task, rather than from a particular stylistic or formal approach. Projects will vary in the degree to which a particular technological approach is required. Students are expected to use studio facilities within the department wherever possible during projects. Seminars, task-based learning and technical demonstrations are used to introduce concepts and approaches, which inform project work. Interim criticism and other contact with tutors is through a system of scheduled workshops and small group sessions. Final feedback usually involves a plenary session or small group feedback sessions.

Contact hours:
  Autumn Spring Summer
Seminars 3 3
Tutorials 36 36 6
Practicals classes and workshops 6 6
Guided independent study 90 90 24
Total hours by term 135.00 135.00 30.00
Total hours for module 300.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

The module comprises a series of equally weighted projects. Each project will be submitted according to an established schedule. For each project brief, a percentage may be allocated to tasks that focus on research, exploration and/or development aspects of the brief.

The rest of the project deliverables are submitted at the end of the project for summative assessment. 

Formative assessment methods:

Projects for each unit are completed during each term and submitted according to an established schedule. Formative feedback for each project is given during the project in tutorials and through peer review

Penalties for late submission:
The Module Convener will apply the following penalties for work submitted late:

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day[1] (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Assessment requirements for a pass:

    A mark of 40% overall.

    Reassessment arrangements:

    Resubmission of the body of work in August; exact date to be notified.

    Additional Costs (specified where applicable):

    Printing and binding: £20-30

    Last updated: 27 September 2018


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