TY2DP2-Design practice 2

Module Provider: Typography
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring / Summer module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Dr Jeanne-Louise Moys

Email: j.l.moys@reading.ac.uk

Type of module:

Summary module description:
The development of the practice of graphic communication.

To develop a sophisticated approach to the practice of graphic design that is informed by relevant craft skills, knowledge of typographic detailing conventions, and competence in technology.

Assessable learning outcomes:
By the end of the module students should be able to:
- assess the requirements of a project brief and audience
- incorporate research, development, production and analysis of a number of solutions to the same design problem into their design method
- identify and use typographic and layout conventions to articulate information
- work with appropriate hand, photographic, and computer tools for a given problem
- present their final proposals and designed items effectively

Additional outcomes:
Students should also be able to articulate their ideas visually – through drawing and work on the computer, defend their approach to a problem, make an effective verbal and visual presentation of their ideas, and use a variety of computer applications relevant to contemporary professional practice.

Outline content:
Students will typically work on studio projects in each of the Autumn and Spring terms, some of which may be collaborative.

Brief description of teaching and learning methods:

Each project is started with a plenary briefing session where the brief is set and the project parameters explained. Briefs are written to encourage solutions that spring from an analysis of the problem or task, rather than from a particular stylistic or formal approach. Projects will vary in the degree to which a particular technological approach is required. Students are expected to use studio and computing facilities within the department wherever possible during projects. Seminars and small tasks are used to introduce concepts and approaches, which inform project work. Interim criticism and other contact with tutors is through a system of scheduled small group sessions. Final feedback usually involves a plenary session or small group feedback sessions.

Contact hours:
  Autumn Spring Summer
Seminars 2 2
Tutorials 24 24 5
Practicals classes and workshops 4 4
Guided independent study 60 60 15
Total hours by term 90.00 90.00 20.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Project(s) completed during each term will be submitted according to an established schedule. For each brief, 20% will be allocated to small tasks that focus on research, exploration and/or development aspects of the brief. This mark is carried forward to the final module assessment (20%).

The rest of the project deliverables will be submitted at the end of the project for formative assessment (see below) and then resubmitted for summative assessment in the Summer Term (80% of each project). The body of resubmitted work is reviewed by at least two members of staff with reference to the formative feedback, leading to the assignment of a single, final mark for the resubmitted work. This mark is carried forward to the final module assessment (80%).

Formative assessment methods:

Feedback for each project is given during the project; further feedback (including a 'monitoring' mark) is given after initial project submission. The final project marks may fall within or outside of the initially assigned monitoring mark.

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 2 practical work that is panel assessed in Summer Term (i.e. all work in modules TY2DP2/TY2DP2S and TY2IA/TY2IAS). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

Students are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:
A mark of 40% overall.

Reassessment arrangements:
Resubmission of the body of work by August/September; exact date to be notified.

Additional Costs (specified where applicable):

Printing and binding: £20-£30

Last updated: 20 April 2018


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