TY1HIS2-History of graphic communication 2

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Level:4
Terms in which taught: Autumn / Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites: TY1HIS History of graphic communication 1
Modules excluded:
Module version for: 2017/8

Module Convenor: Dr Rob Banham

Email: r.e.banham@reading.ac.uk

Summary module description:

This module provides students studying TY1HIS with the chance to broaden their understanding of design history by studying some of the most influential designers of the past 150 years. It also provides an opportunity to develop independent research and presentation skills, which are essential for practicing designers.


Aims:


  • To develop students’ understanding of the role played by influential individuals in the development of graphic communication;

  • To extend students’ skills of close reading and contextual analysis;

  • To encourage students in the confident expression of their ideas, and to extend their ability to construct evidence-based arguments. 


Assessable learning outcomes:

By the end of the module students should be able to:




  • Assess the contribution of individual designers or printers to the history of graphic communication

  • Present research findings in different modes and to different audiences


Additional outcomes:

The module plays a significant role in the continuing development of other skills and competencies, which are central to the course. It is expected that the level of skills and competencies achieved in the following will be appropriate to the level of study: oral communication and argument; deployment of research using printed and electronic resources; critical analysis and coherent argument; undertaking self-directed, independent work.


Outline content:

Students will independently research individual designers and share their findings through a presentation and accompanying piece of written work. Subjects will be key historical figures such as: John Heartfield; El Lissitzky; Lazlo Moholy-Nagy; Joseph Müller-Brockmann; Cipe Pineles; Paula Scher; Wolfgang Weingart; and Tadanori Yokoo.


Global context:

Students will examine the work of a diverse range of printers and graphic designers from a variety of countries and cultures.


Brief description of teaching and learning methods:

Students will be assigned an individual to research in autumn term. The brief, plus lectures and seminars in TY1HIS, will give students guidance on what their work should cover, and an introductory seminar in TY1HIS2 will give generic guidance on how to approach the presentation and handout. Students will be expected to undertake independent research and to present this in the form of an oral presentation, with powerpoint slides, and accompanying piece of written work.


Contact hours:
  Autumn Spring Summer
Seminars 6
Guided independent study 30 64
       
Total hours by term 30.00 70.00
       
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 50
Oral assessment and presentation 50

Other information on summative assessment:

Coursework will typically consist of the following: an oral presentation (50% of the module mark); an accompanying written handout of 1500 words (50% of the module mark). A Department specific (University approved) form of step-marking is employed for written coursework.


Formative assessment methods:

Students will receive formative feedback on the presentation aspect of the assessment from their tutor and peers.


Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:

    A mark of 40% overall


    Reassessment arrangements:

    Resubmission of failed coursework


    Additional Costs (specified where applicable):

    None


    Last updated: 6 December 2017

    Things to do now