TY1HIS-History of graphic communication 1

Module Provider: Typography
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Rob Banham

Email: r.e.banham@reading.ac.uk

Summary module description:
An introduction to the history of graphic communication during the typographic era.

The module aims to provide students with an introduction to the history of graphic communication during the typographic era. It examines present day documents and investigates how current methods of design and production have been arrived at. It also looks at famous practitioners and innovators in the field of graphic communication from the fifteenth century to the present day.

Assessable learning outcomes:
By the end of the module students should be able to:

  • Outline the main developments in various aspects of graphic communication
(such as type design, illustration, and use of colour).
  • Describe how present day documents are influenced by historical models
  • Recognise the main innovators and assess their contributions.

Additional outcomes:
Students should also develop information handling skills by the writing of short essays based on secondary sources, develop skills in oral presentation, and become familiar with methods for handling rare materials through observation.

Outline content:
The module focuses on developments in printing, from its introduction to Europe in the fifteenth century to the present day, and on the contributions made by a number of key innovators. The course will include material such as:

  • The main print processes
  • How type is made
  • Developments in type design
  • William Caxton and early printing in England
  • Christopher Plantin and Robert Estienne
  • Baskerville, Bodoni, and Didot
  • Pioneers of modern typography
  • Swiss typography
  • Saul Bass and Paul Rand

Brief description of teaching and learning methods:

Contact hours:
  Autumn Spring Summer
Lectures 6 9
Seminars 7 9
Tutorials 2
Practicals classes and workshops 3
Guided independent study 50 64 50
Total hours by term 66.00 82.00 52.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written exam 65
Written assignment including essay 15
Project output other than dissertation 5
Oral assessment and presentation 15

Other information on summative assessment:
Coursework (work other than 'written exam') will typically consist of the following: one 2000-word essay submitted in the Autumn Term (15% of the module mark); one 1000-word handout accompanying an oral presentation (15% of the module mark); a series of quizzes completed on the BlackBoard course for the module (5% of the module mark). For all assignments, a Department specific (University approved) form of step-marking is employed.

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:
    one 2-hour paper requiring three answers.

    Requirements for a pass:
    an overall mark of 40%.

    Reassessment arrangements:
    Re-examination in August/September. Coursework will be carried forward if it bears a confirmed aggregated mark of 40% or more, otherwise it must be resubmitted by a specified date during the re-examination period.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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