TY1HG2-History of graphic communication 2

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Level:4
Terms in which taught: Spring / Summer term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites: TY1HG1 History of graphic communication 1
Modules excluded:
Current from: 2018/9

Module Convenor: Dr Matthew Lickiss

Email: m.lickiss@reading.ac.uk

Type of module:

Summary module description:

This module provides students with the chance to broaden their understanding of design history by studying some of the most influential designers of the past 500 years. This extends some topics covered in TY1HG1 and TY1PRI by looking at a wider range of specific figures in detail. TY1HG2 also provides an opportunity to develop independent research and presentation skills, which are essential for practicing designers.


Aims:


  • To develop students’ understanding of the role played by influential individuals in the development of graphic communication;

  • To extend students’ skills of close reading and contextual analysis;

  • To encourage students in the confident expression of their ideas, and to extend their ability to construct evidence-based arguments. 



     


Assessable learning outcomes:


  • By the end of the module students should be able to:

  • Assess the contribution of individual designers or printers to the history of graphic communication

  • Present research findings in a concise and relevant way through writing.

  • Articulate research engagingly via spoken word and accompanying images.


Additional outcomes:

The module plays a significant role in the continuing development of other skills and competencies, which are central to the course. It is expected that the level of skills and competencies achieved in the following will be appropriate to the level of study: oral communication and argument; deployment of research using printed and electronic resources; critical analysis and coherent argument; undertaking self-directed, independent work.

 



 


Outline content:

Students will independently research individual designers and share their findings through a presentation and accompanying piece of written work. Subjects will be key figures such as: Aldus Manutius, John Heartfield; El Lissitzky; Lazlo Moholy-Nagy; Joseph Müller-Brockmann; Cipe Pineles; Paula Scher; Wolfgang Weingart; and Tadanori Yokoo.


Global context:

Students will examine the work of a diverse range of printers and graphic designers from a variety of countries and cultures.


Brief description of teaching and learning methods:

Students will be assigned an individual to research in spring term. The brief and lecture will give students guidance on what their work should cover, as well as covering generic guidance on how to approach the presentation and handout. Students will be expected to undertake independent research and to present this in the form of an oral presentation, with slides, and accompanying piece of written work.


Contact hours:
  Autumn Spring Summer
Seminars 2 4
Guided independent study 84 10
       
Total hours by term 86.00 14.00
       
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 50
Oral assessment and presentation 50

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Coursework will typically consist of the following: an oral presentation (50% of the module mark); an accompanying written handout of 1200-1500 words (50% of the module mark). A Department specific (University approved) form of step-marking is employed for written coursework.


Formative assessment methods:

Students will receive formative feedback on the presentation aspect of the assessment from their tutor and peers.


Penalties for late submission:
The Module Convener will apply the following penalties for work submitted late:

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day[1] (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Assessment requirements for a pass:

    A mark of 40% overall


    Reassessment arrangements:

    Resubmission of failed coursework


    Additional Costs (specified where applicable):

    Last updated: 14 December 2018

    THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.

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