TY1DP1-Design Practice 1

Module Provider: Typography
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring term module
Non-modular pre-requisites:
Modules excluded:
Module version for: 2017/8

Module Convenor: Ms Kim Marshall

Email: k.c.marshall@reading.ac.uk

Summary module description:
An introduction to the practice of typography and graphic communication

The module aims to develop the practice of graphic communication through projects emphasising strategies and skills of visualization and making.

Assessable learning outcomes:

By the end of the course students should be able to:

• demonstrate a range of making skills associated with design practice, and relate and apply these to the needs of specific design tasks

• demonstrate an understanding of the appropriate choice and use of manual and digital tools and applications for designers, as applied to different categories of practical design work

• select and use appropriate software applications to realise basic practical design solutions effectively

• demonstrate confidence in employing strategies of visualisation to arrive at appropriate solutions.

Additional outcomes:

By the end of the module students should additionally have:

• developed time management skills

• be able to present and discuss their work within small groups or to the whole class

Outline content:

The module will typically consist of four projects that cover a broad range of design tasks. Students will be asked to design a variety of artefacts for different purposes. These will provide the means to explore aspects of graphic communication that emphasise: image creation or choice; the creation and deployment of graphic form, space and hierarchy; effects of scale and viewing distance; the meaning and use of colour; the structuring and editing of text, and the deployment of a range of typographic variables. The module will integrate methods of making associated with design practice, including the use of appropriate tools, materials and techniques for constructing models, prototypes, mock-ups and other emulations.

Brief description of teaching and learning methods:

Practical studio projects typically consist of a briefing session, where the task is described and working methods discussed; interim session(s) during which students will have the opportunity to discuss their progress with tutors; workshop sessions focussing on aspects of making; and a closing session involving a review of work done and an opportunity to discuss what has been learnt.

Contact hours:
  Autumn Spring Summer
Tutorials 5 5
Project Supervision 20 20
Guided independent study 75 75
Total hours by term 100.00 100.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Project output other than dissertation 100

Other information on summative assessment:

All practical projects are completed during Autumn and Spring terms and submitted according to an established schedule. A mark and summative feedback are given after project submission. Part of the mark for each project is for design process and time management. The percentage contribution of individual projects to the module mark is stated in the relevant briefing documents. A Department specific (University approved) form of step-marking is employed.

Formative assessment methods:

Formative assessment is given throughout each project. Students can also check whether they are meeting the requirements for design process / time management elements by checking what they present in each class against what is expected in the brief.

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:

    Requirements for a pass:
    A mark of 40% must be achieved in the assessed coursework.

    Reassessment arrangements:

    Practical project work that did not achieve a passing mark must be resubmitted in August; exact date to be notified.

    Additional Costs (specified where applicable):

    1) Specialist equipment or materials: £5-10

    2) Printing and binding: £20-30

    3) Computers and devices with a particular specification: students will need access to Adobe Creative Suite. This is provided on computers in the Typography Department, but having the relevant software on your own laptop will be beneficial.

    Last updated: 31 March 2017

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