REMB40-Strategic Management of Corporate Real Estate

Module Provider: Real Estate and Planning
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Dr Ashley Dabson


Type of module:

Summary module description:

This module is delivered at the Henley Business School University of Reading. It is also an optional module for those undertaking other part-time real estate MSc programmes. It is an applied module based on the notion that corporate real estate management is part of and not separate from the business of an occupying organisation. For this reason understanding the business is critical to the successful management of its real estate.


This module applies strategic management principles to corporate real estate. The subject is considered at the business strategy, the real estate portfolio alignment and the operational impact levels. It examines strategic real estate management from the corporate viewpoint having regard to the various stakeholders involved and how they interact. The different approaches to strategy and the implications of these approaches for the real estate portfolio will be examined within the context of live case studies. These case studies provide examples of how corporate real estate requirements shift in response to both strategic imperatives and the changing economic and competitive environment. In order to examine how real estate can be managed in a way that enhances rather than inhibits corporate performance. Corporate real estate management is aimed at ensuring that the real estate portfolio remains aligned with corporate business needs. This module reviews current research, innovation and practice in this subject area.

Assessable learning outcomes:

On completion of this module students will be able to:

  •         Analyse and critique those aspects of a corporate strategy that are relevant to real estate;

  •         Evaluate the economic and competitive environment within which the corporate real estate portfolio is managed:

  •         Manage corporate real estate to align the portfolio with the needs of the occupier;

  •         Compare and critically assess the different real estate approaches adopted to respond to an organisation's competitive strategy within its dynamic operating environment;

  •           Adopt and apply appropriate tools to the management of real estate;

  •      Summarise and critique the different stakeholder perspectives of real estate management;

  •   Evaluate how real estate management including facilities management can add value;

  •   Research and analyse the information required for real estate management and reporting;

  • Review the latest research and management thinking on this topic.

Additional outcomes:

On completion of this module students will:

  • Enhance their oral and communication skills through discussions and presentations in seminar sessions;

  • Develop their academic and professional report writing skills through the module assignment;

  • Enhance their systematic data gathering skills from both public resources and through primary interviews.

Outline content:

The module will cover:

  •     Aspects of competitive business strategy relevant to real estate;

  • Aligning the corporate real estate portfolio with the needs of the business;

  • The scope and role of corporate property management;

  • The scope and role of facilities management;

  • Models for service delivery;

  • Technology and the digital impact upon real estate;

  • Alternative work place strategies;

  • Analysing practice examples;

  • CSR - sustainability for real estate managers.

During the study programme selected key themes that reflect emerging issues for the strategic management of corporate real estate are developed.


Each theme will be supported by a live case study organisation and a site visit will be arranged where possible.  If this is not feasible, a member of the organisation's corporate real estate team will give a presentation.

Global context:

The issues covered have international significance.

Brief description of teaching and learning methods:

The module is delivered in block release format that involves a four-day face-to-face teaching block with online post-teaching support.  The module is taught in an interactive format through seminars, workshops and site visits. Students take a lead role in gathering evidence in order to reflect on an organisation's real estate management strategy and practice. This will be presented and examined in seminar-based discussions following the site visits. An assessed individual project is the consolidating and integrating vehicle for the taught material.

Contact hours:
  Autumn Spring Summer
Lectures 16
Seminars 6
External visits 8
Guided independent study 170
Total hours by term 200.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

One assignment 5000 words maximum length

4th February – Term 2 – Week 4 (Week 23)

Formative assessment methods:

Convenor comments and feedback during seminars and external site visits.

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information:

Assessment requirements for a pass:

A module mark of 50%

Reassessment arrangements:

Reassessment will be by the same method as the original assessment.

Additional Costs (specified where applicable):

Last updated: 25 October 2018


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