RE3RD-Rural Diversification

Module Provider: Real Estate and Planning
Number of credits: 10 [5 ECTS credits]
Level:6
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Mrs Angela Cropley

Email: a.cropley@reading.ac.uk

Summary module description:
To introduce the range of diversification opportunities possible on farms and rural estates
•To examine the issues to be considered before a farm diversification project is undertaken.
•To develop an appreciation of the key factors in successful management of diversified ventures.

Aims:
•To introduce the range of diversification opportunities that are possible on farms and rural estates
•To examine the issues to be considered before a farm diversification project is undertaken
•To develop an appreciation of the key factors in successful management of diversified ventures

Assessable learning outcomes:
•On completion of the module the student should be able to:
• identify the key requirements for successful business diversification;
• recognise the different opportunities for diversifying the economic base of farm businesses;
• identify, conceptualise and appraise the diversification opportunities for given site examples, through the application of SWOT and other techniques;
• evaluate recreational/commercial opportunities for farm businesses; and
• assess added value, through income and capital valuations.

Additional outcomes:
The module will provide opportunities for students to develop their analytical skills.

Outline content:
New business development: farm pressures, SWOT analysis, examples.
Different rural diversification enterprises (eg: renewable energy, farm shops, visitor attractions)
Business plans: strategic planning, marketing/market research, resource evaluation, budgets and costs
Finance: sources, loans, grants, servicing, valuation aspects
Legal/ownership: business structure, tenure, taxation
Planning: permissions, plans, highways, enforcement
Business development: monitoring, performance.

Brief description of teaching and learning methods:
The module will comprise taught lecture sessions, site visits to local estates to appraise suitable sites and to assess diversified activities.

Contact hours:
  Autumn Spring Summer
Lectures 14
External visits 6
Guided independent study 80
       
Total hours by term 100.00
       
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written exam 100

Other information on summative assessment:

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:
    One two-hour examination.

    Requirements for a pass:
    A mark of at least 40%.

    Reassessment arrangements:
    One-two hour examination paper in August/September following finals.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 21 December 2016

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