PYMBE-Behavioural Economics

Module Provider: Psychology
Number of credits: 10 [5 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites: PYMIP Introduction to Psychology for Finance
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Module version for: 2016/7

Module Convenor: Dr Rachel McCloy

Email: r.a.mccloy@reading.ac.uk

Summary module description:
This module introduces students to the application of psychological insights into decision-making that help explain economic decision-making.

Aims:
To give students a broad overview of research in behavioural economics and an understanding of how this research has been applied in settings such as public policy and marketing.

Assessable learning outcomes:
By the end of the module the student will be able to demonstrate a depth of knowledge in this area such that they can write critically about it and apply it to novel problems.

Additional outcomes:
Students will gain experience from participating in group discussions and activities. They will also gain experience in presentation and dissemination skills.

Outline content:
This course of 5 x 3-hour seminars will use a mixture of lectures, guided activities, group discussions and student presentations.

The course will provide an overview of the emerging field of behavioural economics and will discuss how this research is being applied in real-life settings (e.g. government policy making; sustainable behaviours; healthy eating). An example list of session titles are:

1. What is Behavioural Economics?
2. Key phenomena in Behavioural Economics
3. Context in Behavioural Economics
4. Emotions and Choice
5. Applications of Behavioural Economics

Brief description of teaching and learning methods:
The classroom sessions will be made up of a mixture of lectures, interactive discussions, group activities and student presentations. These will be further supported by a mixture of follow-up activities and guided reading.

Contact hours:
  Autumn Spring Summer
Seminars 15
Guided independent study 85
       
Total hours by term 100.00
       
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Other information on summative assessment:
Extended essay report.

Formative assessment methods:
Groupwork and presentations within class.

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Length of examination:

Requirements for a pass:
50% overall.

Reassessment arrangements:
An alternative piece of coursework will be provided.

Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 6 March 2017

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