PY1IP3-Introduction to Psychology for Consumer Behaviour and Marketing students

Module Provider: Psychology
Number of credits: 20 [10 ECTS credits]
Terms in which taught: Autumn / Spring term module
Non-modular pre-requisites:
Modules excluded: PY1IP1 Introduction to Psychology 1 PY1IP2 Introduction to Psychology 2
Module version for: 2017/8

Module Convenor: Dr Lesley Tranter


Summary module description:
Introduction to Psychology for Consumer Behaviour Management students.


The aim of the module is that students will learn about basic concepts, methods and theories in developmental, social and cognitive psychology, neuroscience and the psychology of learning. In addition it will provide examples of how psychological research in cognition and related areas has given rise to practical applications. Students will gain experience in conducting and reporting psychological experiments.

Assessable learning outcomes:
By the end of the module the student will be able to:
- Identify a research question, conduct an experiment and analyse data to answer said question, and write a report of the experiment in a concise and precise manner
- Demonstrate understanding of key theories and experiments in some areas of psychology
- Have an understanding of the historical evolution of psychology as a scientific discipline

Additional outcomes:
Students will begin to consider the role that psychological research plays in the world around them, and the contribution it makes to contemporary society. Students will be expected to apply relevant knowledge of cognitive psychology and data analysis when introducing and discussing laboratory class experiments in the practical reports required as part of this module.

Outline content:

In the Autumn term key approaches to psychological questions will be introduced through 10 hour-long lectures. Examples of topics that might be introduced include historical issues in psychology, research methods, typical and atypical developmental psychology and social psychology. Relevant theory and research evidence will be described and evaluated. Weekly multiple-choice questions will enable students to gauge their knowledge and understanding of the topics. In the Spring term, topics will cover memory and learning, such as basic processes in human memory and attention, and neuroscience. Students are expected to attend three practical sessions, to prepare them for their essay and report assessments.

Brief description of teaching and learning methods:
(a) Lectures including demonstrations
(b) Online discussion forum following lectures (in Spring term)
(c) Recommended reading from texts
(d) Experimental practical classes
(e) Preparation for and feedback from an essay and practical report on topics linked to the lecture material

Contact hours:
  Autumn Spring Summer
Lectures 10 10
Tutorials 4
Practicals classes and workshops 6
Guided independent study 68 68 34
Total hours by term 82.00 84.00 34.00
Total hours for module 200.00

Summative Assessment Methods:
Method Percentage
Written exam 40
Written assignment including essay 20
Report 25
Set exercise 15

Other information on summative assessment:

Assessment for this module consists of both coursework (60%) and an exam (40%). Students are assessed on the breadth of material covered by weekly set exercises (15%) Students write 1 essay (20% of the mark) and 1 practical report (25% of the mark). A 1.5-hour Summer Exam (which contributes 40% of the overall module mark) requires students to answer a set of multiple choice questions, and to write one essay on topics covered in the module.

Formative assessment methods:

Penalties for late submission:
The Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

  • where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
  • where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

  • The University policy statement on penalties for late submission can be found at:
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

    Length of examination:
    1.5 hours

    Requirements for a pass:
    A mark of 40% overall

    Reassessment arrangements:
    Re-assessment is by re-examination in August / September.

    Additional Costs (specified where applicable):
    1) Required text books:
    2) Specialist equipment or materials:
    3) Specialist clothing, footwear or headgear:
    4) Printing and binding:
    5) Computers and devices with a particular specification:
    6) Travel, accommodation and subsistence:

    Last updated: 11 December 2017

    Things to do now