MWM3CRES-Corporate Responsibility

Module Provider: Marketing and Reputation
Number of credits: 10 [5 ECTS credits]
Terms in which taught: Spring term module
Non-modular pre-requisites:
Modules excluded:
Current from: 2018/9

Module Convenor: Dr Irene Garnelo-Gomez


Type of module:

Summary module description:
Corporate responsibility has become a major topic of debate and concern in contemporary society, but also an area of managerial importance for organisations and their leaders. The Corporate Responsibility module allows practising managers to gain an understanding of current corporate responsibility debates and issues, and of corporate responsibility concepts, tools and strategies, and their practical application.

The Corporate Responsibility module is designed for practising managers to enable them to:
•Develop knowledge and understanding of contemporary issues and debates, and key concepts and theories, in the field of corporate responsibility
•Understand the principles and tools of stakeholder management, their application, and recognise the importance of positive stakeholder relationships for organisational success
•Critically analyse the application of corporate responsibility in varied arenas of business activity
•Evaluate different approaches to managing corporate responsibility, demonstrate their application for and relationship with strategic management, and critically reflect on their role in long-term organisational performance

Assessable learning outcomes:

On completion of the module, programme members should be able to: • Recognise and critically engage with contemporary issues and debates in the corporate responsibility field • Identify and discuss corporate responsibility concepts and theories and their relevance and application to wider management practice • Explain the concepts and principles of stakeholder engagement, and recognise the importance of positive stakeholder relationships for organisational success • Perform a stakeholder analysis to inform strategic planning • Critically analyse the application of corporate responsibility in varied arenas of business activity • Apply corporate responsibility concepts, theories and tools in support of strategic management, and critically reflect on their role in the achievement of long-term organisational performance These outcomes will be achieved through guided independent study (working through module materials; e.g. the Study Guide and recorded lectures, formative self-completion quizzes, Q&A sessions with the module tutor, and wider reading), and the completion of an assignment.

Additional outcomes:
Programme members will have the opportunity to practice their research and data gathering skills, to utilise information technology, and to develop their proficiency in written communication.

Outline content:
Section 1) Introducing corporate responsibility
Section 2) Engaging with stakeholders
Section 3) Applying corporate responsibility
Section 4) Corporate responsibility strategy

Brief description of teaching and learning methods:

This module uses a guided independent study approach incorporating self-study, optional formative self-assessment quizzes, and online tutor support. Key module content is delivered through recorded video lectures and study guide materials. Programme members also complete a 3,500 word assignment.    

Contact hours:
  Autumn Spring Summer
Guided independent study 100
Total hours by term 100.00
Total hours for module 100.00

Summative Assessment Methods:
Method Percentage
Written assignment including essay 100

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Assessment is through:

The completion of a 3,500 word assignment (100% of the allocated marks).

Formative assessment methods:

Four optional formative self-completion multi-choice quizzes, one for each section of the module.  

Penalties for late submission:

Penalties for late submission on this module are in accordance with the standard University policy.

Assessment requirements for a pass:

Assignments: 50%

Reassessment arrangements:

Reassessment by individual assignment (capped at 50%).  Date of resubmission to be advised by Programme Admin.


Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:

Last updated: 6 July 2018


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